Karen Ky Law
About Karen Ky Law
Karen Ky Law is an Associate Manager of External Affairs at Bristol-Myers Squibb in Hong Kong, with extensive experience in marketing and corporate communications within the healthcare industry across Asia.
Current Role at Bristol-Myers Squibb
Karen Ky Law holds the position of Associate Manager, External Affairs at Bristol-Myers Squibb in Hong Kong. She started this role in September 2018. In this capacity, Karen engages in various external affairs activities, including managing communications strategies and fostering relationships with external stakeholders. Her experience in the role reflects her expertise in handling complex corporate communications and public relations tasks within the pharmaceutical sector.
Previous Roles in Healthcare Industry
Karen Ky Law has amassed significant experience in the healthcare industry before joining Bristol-Myers Squibb. In 2016, she served as Assistant Manager, Marketing and Corporate Communications at Quality HealthCare Medical Services Limited for six months in Hong Kong. From 2013 to 2016, Karen was the Senior Marketing Executive, Market Development (East Asia) at the Malaysia Healthcare Travel Council, a role she held for three years while based in Hong Kong. Additionally, she worked as a Marketing Assistant at VISTA Eye Specialist in Kuala Lumpur, Malaysia, from 2011 to 2012.
Educational Background
Karen Ky Law completed her higher education at Hong Kong Baptist University, where she studied Linguistics and achieved a degree in English Language & Literature and Marketing from 2008 to 2011. Prior to that, she attended Holy Trinity College in Hong Kong, where she undertook the Hong Kong Advanced Level Examination from 2006 to 2008. Her educational background has equipped her with foundational knowledge and skills that have been instrumental in her professional career.
Experience in Marketing and Business Development
Karen Ky Law has garnered over five years of experience in marketing and business development. Her expertise spans B2B and B2G partnerships, B2C health education, marketing promotions, and project management across the healthcare sector. She is noted for her well-rounded regional business development skills and marketing acumen, targeting various segments of the mass audience in Asia. Karen's professional career is defined by her ability to develop and execute marketing strategies that enhance market presence and drive business growth.