Kierstyn Roccato
About Kierstyn Roccato
Kierstyn Roccato is a Therapeutic Area Specialist in Cardiovascular at Bristol Myers Squibb, based in San Diego, California. She has a diverse background in marketing, sales, and account management, with prior roles at Power Digital Marketing, LinkedIn, Adobe, and Wunderman Seattle.
Title and Current Role
Kierstyn Roccato currently serves as a Therapeutic Area Specialist, Cardiovascular at Bristol Myers Squibb. Based in San Diego, California, Roccato works on-site, contributing her expertise in cardiovascular therapeutics. Her role involves specialized knowledge in the cardiovascular domain, applying her background in sales and marketing to support the company's objectives.
Professional Background
Before joining Bristol Myers Squibb, Kierstyn Roccato amassed substantial experience in various roles. At Power Digital Marketing, she held positions including Director of Client Operations (2023-2024), Account Director, Performance Marketing (2022-2023), and Senior Account Manager, Performance Marketing (2021-2022). Previous roles also include Relationship Manager - Sales Solutions at LinkedIn (2019-2020), and multiple positions at Adobe, such as Senior Enterprise Account Development Manager (2018-2019), Corporate Account Development Manager (2017-2018), and Account Development Manager- Adobe Campaign (2017). Earlier, she worked as a Marketing Strategist at Wunderman Seattle (2016).
Education and Expertise
Kierstyn Roccato studied Marketing at the University of San Diego - Knauss School of Business. She also attended Santa Margarita Catholic High School. Her expertise spans cross-channel campaign orchestration, social selling, product marketing, relationship and account management, and sales and marketing enablement. This diverse skill set enables her to coordinate marketing efforts across multiple platforms, understand customer needs, and improve sales and marketing efficiency.
Skills in Cross-Channel Campaign Orchestration
Kierstyn Roccato has expertise in cross-channel campaign orchestration. This involves coordinating marketing efforts across multiple platforms to ensure a cohesive strategy. Her ability to integrate various channels allows for a unified customer experience and optimized marketing campaigns. This skill is particularly valuable in today’s multi-faceted digital landscape.
Specialization in Social Selling
Roccato specializes in social selling, a technique that leverages social media to find and engage with potential clients. By utilizing platforms like LinkedIn and others, she effectively builds relationships and fosters engagement with target audiences. This approach has proved essential in enhancing client acquisition and retention strategies.