Kirsty Pegram
About Kirsty Pegram
Kirsty Pegram is the Director of Market Research for the EU Cluster at Bristol Myers Squibb, with over 15 years of experience in market research and healthcare industries.
Title: Director, Market Research, EU Cluster
Kirsty Pegram currently holds the position of Director of Market Research for the EU Cluster at Bristol Myers Squibb. Her role involves overseeing market research initiatives within the European Union cluster, combining in-office and remote team management. Kirsty brings a wealth of experience to the company, utilizing her expertise in both qualitative and quantitative research techniques to drive strategic decision-making in the healthcare market.
Education and Expertise: Cell Biology PhD from Imperial College London
Kirsty Pegram completed her PhD in Cell Biology at Imperial College London between 2005 and 2010. She also holds an MBiochem in Biochemistry from the University of Oxford, obtained from 2000 to 2004. Kirsty's strong educational background in life sciences underpins her expertise in market and healthcare research. Her transition from academic research to market research has been marked by her dedication to applying scientific rigor to the commercial sector.
Background: Extensive Experience in Market Research
Kirsty Pegram possesses over 15 years of experience in the market research and healthcare industries. Her professional journey began as a Research Assistant at PAREXEL, followed by roles at SKIM and P\S\L Research Europe. She then joined Branding Science, where she ascended from Research Manager to Research Director before transitioning to Bristol Myers Squibb. Her roles have involved significant contributions to market research projects across various therapeutic areas, providing critical insights for the healthcare sector.
Previous Roles: Associate Director at Bristol Myers Squibb
From 2018 to 2023, Kirsty Pegram served as Associate Director of Market Research for Innovative Medicine, EMAC, at Bristol Myers Squibb. At Branding Science, she held positions including Research Director and Associate Director between 2014 and 2018. She has also worked as a Senior Research Executive at P\S\L Research Europe and as a Project Manager for Healthcare at SKIM. Her early career included a role as a Research Assistant in the Clinical Trials Unit at Northwick Park Hospital.
Professional Development: Industry Conferences and Workshops
Kirsty Pegram actively participates in industry conferences and workshops, ensuring she stays updated with the latest trends and innovations in market research. Her commitment to professional development allows her to bring contemporary methodologies and insights to her role, enhancing the efficiency and effectiveness of the market research initiatives she leads.