Laurie Schriner
About Laurie Schriner
Laurie Schriner is the Associate Director of Regional Marketing-Neurology at Bristol-Myers Squibb, with extensive experience in pharmaceutical sales and product launches.
Associate Director, Regional Marketing Neurology at Bristol-Myers Squibb
Laurie Schriner currently holds the position of Associate Director, Regional Marketing-Neurology at Bristol-Myers Squibb. She operates within the Michigan and Indiana regions. In this role, Laurie is responsible for overseeing regional marketing strategies and ensuring the successful market penetration of neurology products. Her position involves close collaboration with healthcare professionals and stakeholders to enhance the visibility and efficacy of the company's neurology-related offerings.
Previous Roles and Experience in Pharmaceutical Industry
Laurie Schriner has a diverse background in the pharmaceutical industry. She previously worked at Genentech as a Clinical Oncology Specialist-Breast Cancer from 2018 to 2019 and as a Multiple Sclerosis Clinical Specialist-Neurology from 2016 to 2018 in Michigan. Prior to that, she was with Shire, serving as an Executive Sales Consultant-Gastroenterology/Ultra-Orphan Rare Disease from 2014 to 2016 and as a Senior Sales Consultant-Gastroenterology from 2009 to 2014. She also spent six years at Pfizer as a Professional Healthcare Representative focusing on Neurology and Pain from 2003 to 2009. Laurie began her career at McLaren Regional Medical Center as an Exercise Physiologist from 2001 to 2003.
Educational Background in Kinesiology and Health Promotion
Laurie Schriner studied at Michigan State University, where she completed her Bachelor of Science degree in Kinesiology and Health Promotion. She attended the university from 1999 to 2002. Her educational background provided her with a strong foundation in health sciences, which she has effectively leveraged throughout her career in the pharmaceutical industry.
Expertise in Specialty Pharmaceutical Sales and Product Launches
Laurie Schriner is highly skilled in Specialty Pharmaceutical Sales, particularly within the Biologic and Rare Disease sectors. She has a proven track record of successful new product and indication launches, demonstrating her ability to effectively bring new pharmaceutical products to market. Laurie is proficient in specialized access programs such as Buy and Bill and specialty pharmacy, which are critical for navigating the complexities of the pharmaceutical sales landscape.
Strategic Business Planning and KOL Engagement
Laurie Schriner is adept at executing comprehensive strategies for product launches, hospital and pharmacy formulary placement, strategic business planning, and infusion center training. She has been actively involved in developing Key Opinion Leader (KOL) relationship engagement, which is crucial for influencing and gaining support within the medical community. Her strategic acumen and ability to foster strong professional relationships have been key components of her success in the pharmaceutical industry.