Leony Gonzalez
About Leony Gonzalez
Leony Gonzalez is a Digital Engagement Specialist at Bristol Myers Squibb with over a decade of experience in digital marketing within the pharmaceutical industry.
Title
Leony Gonzalez is a Digital Engagement Specialist currently employed at Bristol Myers Squibb in Lawrenceville, New Jersey. She plays a key role in driving digital engagement initiatives, focusing on enhancing brand awareness and customer acquisition in the healthcare sector.
Previous Roles
Before joining Bristol Myers Squibb, Leony Gonzalez held various significant positions. She served as the Director of Engagement Strategy at PIXACORE in New York for five months in 2021. Prior to that, she was a Digital Strategy Consultant at Novartis from 2019 to 2021 in East Hanover, NJ. From 2015 to 2018, she worked at TherapeuticsMD as the Director of Digital Marketing in Boca Raton, Florida. Additionally, she has experience as an Associate Director of Digital at Novartis, where she worked from 2010 to 2015. Her earlier roles include positions at Trinity Consulting Group, IPC Systems, Inc., and Bowne & Co., Inc.
Education and Expertise
Leony Gonzalez has an extensive educational background. She graduated from Stockton State University with a BA in Marketing. She further honed her skills with a certification in Public Speaking and Leadership from Dale Carnegie Training, along with an eMarketing Certification from the eMarketing Association, focusing on Digital Communication and Media/Multimedia. Her expertise includes leading cross-functional teams, behavioral targeting, and creating multi-channel and omni-channel marketing strategies.
Experience in Digital Marketing
With over a decade of experience in digital marketing, Leony Gonzalez has specialized primarily in the pharmaceutical industry. She has a comprehensive understanding of digital healthcare marketing, brand/product marketing, and multi-channel engagement strategies. Her skills in SEO/SEM strategies, keyword analysis, and improving user experience are well-established. She has successfully developed and implemented KPIs for numerous digital marketing initiatives, ensuring impactful metrics and performance tracking.
Specializations and Skills
Leony Gonzalez is proficient in creating digital programs that enhance customer engagement and brand awareness. Her specializations include behavioral targeting and forming online partnerships to increase conversion rates. She has an advanced understanding of consumer behavior, user experience, and the consumer journey. Her work often involves employing multi-channel and omni-channel marketing strategies to effectively reach target audiences. Additionally, she is passionate about the evolving healthcare landscape and its influence on digital marketing strategies.