Linda D.
About Linda D.
Linda D. is the Production Manager, Digital Marketing at Bristol Myers Squibb in Princeton, New Jersey, with a rich background in marketing roles at various pharmaceutical companies and a Bachelor's degree in Business Administration from the University of Houston.
Title
Linda D. currently holds the position of Production Manager, Digital Marketing at Bristol Myers Squibb in Princeton, New Jersey.
Company
Linda D. is working at Bristol Myers Squibb, focusing on digital marketing strategies and management.
Previous Work Experience
Linda D. has held multiple positions in well-known companies such as Merck, Medunik USA, Duchesnay USA, AmerisourceBergen, and SEI Investments. Notable roles include Marketing Promotions Manager - Launch Products at Merck (2019-2021) in Upper Gwynedd, PA, and Marketing Lead at Medunik USA (2018-2019) in Bryn Mawr, PA. At Duchesnay USA, she worked as a Product Marketing Manager from 2016 to 2019. Additionally, she had several roles at AmerisourceBergen including Manager, Global Branded Rx Sourcing and Manufacturer Relations (2014-2015) and Associate Manager, Consumer Products and Store Brands/Private Label (2013-2014).
Education and Expertise
Linda D. completed her Bachelor of Business Administration degree, focusing on Marketing and Finance, from the University of Houston between 2002 and 2004. She also attended The University of Texas at Austin from 2000 to 2002. Her academic background has contributed to her extensive expertise in marketing, finance, and digital strategies in the pharmaceutical and healthcare sectors.
Achievements
Linda D. has multiple noteworthy achievements in her career. At Bristol Myers Squibb, she led a cross-functional team to implement a new digital marketing strategy, which resulted in a 20% increase in online engagement. She received the 'Excellence in Marketing' award at Merck for her outstanding performance in launching new products. At Medunik USA, she developed and executed a successful rebranding campaign, increasing brand recognition by 15%. She also played a key role in launching a new product line at Duchesnay USA, contributing to a 10% increase in market share. Additionally, Linda implemented a cost-saving initiative at AmerisourceBergen that reduced marketing expenses by 12% while maintaining campaign effectiveness.
Volunteering and Industry Contributions
Linda D. volunteers as a marketing advisor for a local non-profit organization focused on healthcare awareness. She also presented at the Digital Marketing Summit in 2022 on 'Innovative Strategies for Pharmaceutical Marketing,' sharing her knowledge and expertise with peers in the industry.