Linping Sun
About Linping Sun
Linping Sun is the Director of Omni Channel Production Management at Bristol Myers Squibb, with extensive experience in CRM, digital marketing, and project management within the pharmaceutical industry.
Current Role at Bristol Myers Squibb
Linping Sun is currently serving as the Director of Omni Channel Production Management at Bristol Myers Squibb. In this role, she oversees the implementation and execution of integrated omni-channel strategies to enhance the company's marketing performance. Her work focuses on optimizing the digital engagement strategy, ensuring it aligns with the corporate objectives while meeting the needs of various stakeholders in the pharmaceutical industry.
Past Experience in Digital Marketing Operations
Linping Sun held the position of Associate Director - U.S. Digital Marketing Operations Lead at Bristol Myers Squibb for five years (2016-2021). In this capacity, she managed digital marketing initiatives, overseeing the deployment of various digital tools and platforms to bolster the company's marketing operations. This role involved detailed coordination with marketing teams to ensure seamless integration of digital tactics, contributing significantly to the company’s outreach and engagement strategies.
Previous Roles in Pharmaceutical IT and Marketing
Linping Sun has a robust background in IT and marketing within the pharmaceutical industry. She has worked at Shionogi Inc. as an Associate Director, Commercial IT Lead, and at Zoetis (Formerly Pfizer Animal Health) as a Senior Manager, BT. Additionally, she served at Pfizer as a Senior Manager/Client Partner and held a Senior Manager role with Organon BioSciences, which is part of Merck. These roles have endowed her with a wealth of experience in IT strategy, solution delivery, and client engagement.
Educational Background
Linping Sun earned her Master of Science degree in Computer Science from the University of Bridgeport. Her academic background has provided a strong foundation in technical skills, which she has applied extensively throughout her career in IT and digital marketing roles within the pharmaceutical industry.
Professional Expertise and Certifications
Linping Sun is a PMP Certified Project Manager with significant experience managing multi-million dollar international projects. Her expertise spans IT strategy, process management, client engagement, and solution delivery. In addition, she has a strong background in sales and marketing operations, consulting, and global deployment. She is particularly skilled in eDetailing, eMail marketing, closed-loop marketing, eLearning, eCommerce, and mobile solutions, particularly within the pharma commercial business.