Liora Kustin
About Liora Kustin
Liora Kustin is a Senior Territory Business Manager at Bristol-Myers Squibb, specializing in cardiovascular products for the Brooklyn West, NY region.
Current Role at Bristol-Myers Squibb
Liora Kustin serves as the Senior Territory Business Manager for Cardiovascular in Brooklyn West, NY, specifically responsible for Eliquis. In this role since August 2015, she develops and implements territory plans that align with both short-term and long-term business goals. Liora is responsible for building and maintaining professional relationships with healthcare providers including physicians, pharmacists, nurses, and office staff to enhance customer engagement and access.
Professional Experience at Novo Nordisk
Before joining Bristol-Myers Squibb, Liora Kustin worked at Novo Nordisk as a Diabetes Care Specialist III for one year from 2014 to 2015. During her tenure, she focused on diabetes care, leveraging her expertise to support healthcare providers and patients. Her role involved intricate account management and resource allocation to maximize treatment outcomes.
Career at Pfizer
Liora Kustin spent seven years at Pfizer from 2007 to 2014 as a Senior Healthcare Representative. During this period, she developed substantial expertise in healthcare sales, focusing on the needs and requirements of various healthcare providers. Her responsibilities included detailed account management, customer relationship building, and sales strategies that contributed to Pfizer's market presence.
Educational Background
Liora Kustin holds a Bachelor of Science in Marketing, Advertising, and Management from Florida Atlantic University. Additionally, she studied International Marketing at Middlesex University. Her educational background equips her with a robust understanding of marketing strategies, advertising principles, and management practices that she leverages in her professional roles.
Sales and Account Management Skills
Liora Kustin excels in developing and implementing territory plans to secure customer access and maximize selling time. She leverages her deep understanding of disease states and BMS products to tailor interactions with specific customers, driving market share growth and maximizing sales performance. Her collaborative efforts across the Cardiovascular sales organization and with cross-functional teams enable the identification of new opportunities and strategy development.