Lisa Ann Miller
About Lisa Ann Miller
Lisa Ann Miller is a Digital Engagement Specialist at Bristol Myers Squibb in Princeton, New Jersey, with a background in marketing and branding across various industries.
Current Role at Bristol Myers Squibb
Lisa Ann Miller presently serves as a Digital Engagement Specialist at Bristol Myers Squibb in Princeton, New Jersey. Her work focuses on developing digital marketing strategies to enhance engagement across various platforms. She leverages her expertise in both digital and print media to create compelling content that resonates with targeted audiences, primarily within the healthcare sector.
Previous Experience at Ortho Clinical Diagnostics
Lisa Ann Miller worked as a Global Marketing Communications Specialist at Ortho Clinical Diagnostics for six months in 2021, based in Raritan, New Jersey. During her tenure, she contributed to the development and execution of global marketing communication plans. Her responsibilities included managing multi-channel marketing campaigns and ensuring alignment with the company's strategic goals.
Role at Lee Hecht Harrison
From 2020 to 2021, Lisa Ann Miller held the position of Professional Branding Specialist at Lee Hecht Harrison. During her 10-month tenure, she focused on personal branding and career transition services. She engaged in public speaking and conducted workshops to help individuals enhance their personal brands, providing them with the tools and knowledge needed to advance their careers.
Marketing Leadership at Brand EvolveR
Lisa Ann Miller served as Personal Branding Marketing Leader and Speaker at Brand EvolveR from 2018 to 2021. Over her three-year tenure, she played a pivotal role in personal branding initiatives, offering consultancy and public speaking services. She led numerous workshops aimed at empowering professionals to build and enhance their personal brands effectively.
Tenure at Adare Pharmaceuticals
From 2013 to 2018, Lisa Ann Miller was the Associate Director of Marketing at Adare Pharmaceuticals, located in Princeton Pike Corporate Center, NJ. She was responsible for overseeing marketing strategies and initiatives, focusing on healthcare and pharmaceutical products. Her role involved creating innovative marketing campaigns and managing a diverse team to achieve organizational goals.
Educational Background
Lisa Ann Miller has a diverse educational background with degrees from Rutgers University. She earned a Bachelor of Arts Degree and furthered her education with a Mini-MBA in Digital Marketing from Rutgers Business School. Her advanced studies have equipped her with comprehensive knowledge in digital marketing, which she applies in her professional roles.
Specialization in Multi-Channel Marketing
Lisa Ann Miller specializes in developing multi-channel marketing strategies that integrate both digital and print media. Her expertise enables companies to reach a broader audience, effectively combining various marketing techniques. This specialization includes content creation for Direct-to-Consumer (DTC), Direct-to-Patient (DTP), and Healthcare Professional (HCP) audiences.
Focus on Patient and Consumer Advocacy
With a passion for patient and consumer advocacy, Lisa Ann Miller prioritizes creating content that supports these groups. Her work involves ensuring that marketing materials are not only compliant but also effective in delivering the intended message to the target audience. Her advocacy efforts extend to participating in promotional review processes to maintain high standards in communication.