Lisa Vaz
About Lisa Vaz
Lisa Vaz is the Director of Worldwide Access Value & Segmentation Marketing at Bristol Myers Squibb, specializing in oncology, cardiovascular, immunology, and fibrosis. She has extensive experience in marketing and value segmentation, with a background in business economics and an MBA from UNC Kenan-Flagler Business School.
Director at Bristol Myers Squibb
Lisa Vaz currently holds the position of Director, Worldwide Access Value & Segmentation Marketing for Oncology, CV, Immunology, and Fibrosis at Bristol Myers Squibb. This role involves overseeing marketing strategies and value propositions catering to diverse therapeutic areas. Under her direction, the marketing team focuses on enhancing access and segmentation initiatives relevant to cancer, cardiovascular conditions, immune disorders, and fibrosis.
Career Background at Bristol Myers Squibb
Lisa Vaz has a long-standing history with Bristol Myers Squibb, previously holding multiple roles over the years. She served as Associate Director, Worldwide Value & Segmentation Marketing, from 2019 to 2021 in Princeton, New Jersey. Before that, she was the Associate Director - Oncology Digital Marketing from 2014 to 2019 in Plainsboro, NJ. From 2010 to 2014, she worked as Product Manager - Oncology Marketing for Sprycel (US). Additionally, she managed HIV Marketing for Reyataz (US) as an Associate Product Manager from 2008 to 2010. Her journey with the company began as a Summer Marketing Associate in 2007.
Early Career and Educational Background
Before joining Bristol Myers Squibb, Lisa Vaz amassed diverse professional experience. She worked as a Marketing Manager at Sula Vineyards, India, from 2003 to 2006. Prior to this, she was an Investment Associate at Merrill Lynch in Santa Fe, NM, from 2002 to 2003. Her educational background includes an MBA in Consulting/Marketing from UNC Kenan-Flagler Business School, obtained between 2006 and 2008. She also holds a Bachelor of Arts in Business Economics from The College of Wooster, earned between 1998 and 2002.
Specialized Expertise
Lisa Vaz possesses specialized expertise in various areas critical to marketing and business development. She is skilled in CRM Program Development, defining value propositions, and business plan development. In addition to these competencies, she has training in Wine Tasting and International Tax. Her skill set extends to segment strategy, branding, packaging, website development, and customer needs analysis—a crucial combination for effective marketing communication development.