Lisa Zheng
About Lisa Zheng
Lisa Zheng is the CRM and Data Reporting Manager at Bristol-Myers Squibb in Shanghai, China, with extensive experience in pharmaceutical sales force effectiveness and CRM systems.
Title
Lisa Zheng holds the position of CRM and Data Reporting Manager at Bristol-Myers Squibb. She is based in Shanghai City, China and plays a pivotal role in overseeing the company's CRM operations and data reporting.
Current Position at Bristol-Myers Squibb
Lisa Zheng works at Bristol-Myers Squibb in Shanghai City, China, as a CRM and Data Reporting Manager. In her role, she is responsible for the enhancement and customization of Veeva CRM projects, overseeing the sales force reporting system, providing analysis support, and managing Customer Master Data operations. She ensures the timely and accurate operation of the CRM cycle and engages in field communication and engagement activities.
Previous Professional Experience
Before joining Bristol-Myers Squibb, Lisa Zheng held several key positions in prominent companies. She worked at Abbott as an SFE Supervisor from 2011 to 2014 in Shanghai City, China. Prior to that, she was an SFE Specialist at Bayer from 2010 to 2011. Lisa also served as a Senior Sales, BDC at FedEx from 2007 to 2010. In each role, she developed her expertise and gained valuable industry experience.
Education and Expertise
Lisa Zheng pursued her academic studies at Fudan University, where she obtained a Master's degree in Project Management between 2010 and 2012. With over 6 years of experience in Pharmaceutical Sales Force Effectiveness (SFE), she possesses a deep understanding of Sales Force Design, Sales Bonus Incentives, CRM Systems, and BI Dashboards. Lisa is also well-versed in Veeva CRM, Network, and Master Data Management.
Sales Territory Management and CRM Specialization
Lisa Zheng has a strong grasp of sales territory management information, processes, and policies. Her responsibilities include managing the enhancement and customization of Veeva CRM projects. She oversees the sales force reporting system, provides analysis support, and handles Customer Master Data operations. Lisa is also involved in improving governance and ensures the effective operation of the CRM cycle with precise and timely execution.