Lissette A.
About Lissette A.
Lissette A. is the Senior Director of Global Social Media, Corporate Marketing & Communications at Bristol Myers Squibb, with extensive experience in social media strategy and community management for high-profile clients and regulated industries.
Title and Current Positions
Lissette A. holds the position of Senior Director, Global Social Media, Corporate Marketing & Communications at Bristol Myers Squibb in Princeton, New Jersey, United States. She concurrently works as Senior Director, Editorial & Channel Strategy, Corporate Communications at the same company. In addition, she is the Social Media Director at c0ffe3.
Professional Experience at Bristol Myers Squibb
Lissette A. has been with Bristol Myers Squibb, holding various roles including her current positions as Senior Director, Global Social Media, Corporate Marketing & Communications, and Senior Director, Editorial & Channel Strategy. She briefly served as Director, Editorial Strategy in 2022 for three months.
Previous Roles in Digital and Social Media Strategy
Lissette A. has extensive experience in digital and social media strategy. Before her current roles, she worked at BCW Global as VP, Digital Health in the New York City Metropolitan Area. She also served as Director of Social Strategy at Heartbeat, and as Associate Social Strategy Director, Senior Social Content Strategist, and Senior Community Manager at Marina Maher Communications.
Freelance and Early Career
In her earlier career, Lissette A. worked as a Freelance Digital Marketing Specialist and held roles such as Social Media Manager at YPlan, Social Media Community Manager at ICED Media, and Content Producer at The Webby Awards. She also contributed as a writer for Gawker.TV under Gawker Media.
Education and Specialized Training
Lissette A. studied Frontend Web Development at Thinkful in 2015. She earned a Bachelor of Science in Magazine Journalism from S.I. Newhouse School of Public Communications at Syracuse University, and a Bachelor of Arts in Spanish Language and Literature from Syracuse University.
Strategic Leadership in Social Media Campaigns
Throughout her career, Lissette A. has developed and executed social media strategies for high-profile clients such as Johnson & Johnson, P&G, and Merck. She led the 'Mom Genes' campaign for Galderma aimed at specific consumer demographics. She specializes in paid social media planning and execution, driving effective budget utilization and ROI. Lissette has directed social content creation for brands like Herbal Essences and Secret Deodorant, and managed social media for Gilead Sciences' HIV Franchise.