Lizzie Silva
About Lizzie Silva
Lizzie Silva is the Director of Myeloid Marketing (Reblozyl) at Bristol Myers Squibb, known for her expertise in marketing and leadership. She has a rich background in account management and marketing, with significant achievements in optimizing email capabilities and leading commercial transitions.
Company
Lizzie Silva currently works at Bristol Myers Squibb as the Director of Myeloid Marketing for Reblozyl. In this role, she has been instrumental in developing innovative marketing strategies and spearheading key business initiatives, including optimizing field triggered email capabilities and leading the transition of the clinical nurse field team to a commercial field team.
Title
As the Director of Myeloid Marketing at Bristol Myers Squibb, Lizzie Silva holds a significant leadership role. She focuses on the marketing and strategic development of Reblozyl, a critical therapy in the company's hematology franchise.
Education and Expertise
Lizzie Silva holds a BA in Communication Studies & Leadership from the University of Minnesota-Twin Cities. Additionally, she has completed a certificate in Digital Marketing Strategy from the Harvard Division of Continuing Education. These academic credentials have provided her with a strong foundation in both qualitative and quantitative marketing strategies.
Background
Lizzie Silva has a diverse professional background with extensive experience in the healthcare and pharmaceutical marketing sectors. Before joining Bristol Myers Squibb, she held various roles at Entrée Health, including SVP, Management Supervisor, VP, Account Group Supervisor, VP, Account Supervisor, Account Supervisor, and Senior Account Executive, all based in Princeton, NJ. She has also worked as an Operations Specialist/Project Manager at Harte Hanks, and held marketing roles at Pearson, TEMIS, Aton Pharma, Inc., and Esprit Pharma.
Achievements
Lizzie Silva has several notable achievements. Her development of a patient video brochure for Reblozyl won a 2021 Integrated Marketing MARCOM Platinum Award. She also successfully optimized field triggered email capabilities for Reblozyl, resulting in 65% open rates and 3x re-opens. Additionally, she led the transition of the clinical nurse field team to a commercial field team, establishing critical strategies and KPI frameworks.