Manuela Piedra
About Manuela Piedra
Manuela Piedra is the Digital Communication Manager in the Corporate Affairs department at Bristol Myers Squibb, with extensive experience in the pharmaceutical industry and a strong background in digital communication and public affairs.
Company
Manuela Piedra currently works at Bristol Myers Squibb. Her role is Digital Communication Manager in the Department of Corporate Affairs. She is responsible for digital communication strategies within the Public Affairs department for the Iberia cluster.
Title
Manuela Piedra holds the title of Digital Communication Manager within the Department of Corporate Affairs at Bristol Myers Squibb. She has been in this role since September 2020.
Education and Expertise
Manuela Piedra has an extensive educational background. She studied at Universidad Autónoma de Madrid, where she achieved a degree in Biología Molecular - Bioquímica from 1990 to 1996 and Biotecnología Vegetal from 1997 to 1998. She also completed advanced programs, including the Programa Avanzado en Inbound Marketing at UNIR from 2019 to 2020, and a POSGRADO GESTIÓN CLÍNICA APLICADA at Universitat Oberta de Catalunya from 2014 to 2015. Additionally, she has participated in specific training programs like the Cambridge Leadership Core Coaching Program in 2018.
Career in Pharmaceutical Industry
Manuela Piedra has a strong background in the pharmaceutical industry, having held various roles related to virology, immuno-oncology, and hepatology. She worked as a Therapeutic Specialist VIH at Gilead Sciences from 2010 to 2015, and as a Delegada Hospitales in the Unidad Hepatología at Roche from 2005 to 2010. Her career also includes a stint as Responsable Relaciones Hospitalarias at IMS Health from 2004 to 2005, and several managerial roles at Bristol Myers Squibb.
Experience in Digital Communication and Public Affairs
Manuela Piedra's role as Digital Communication Manager at Bristol Myers Squibb leverages her extensive experience in digital communication and public affairs, particularly within the healthcare sector. She is tasked with developing and managing digital communication strategies for the Iberia cluster. Prior to this, she held managerial positions in various pharmaceutical companies, gaining deep insights and expertise in the intersection of healthcare and digital communications.
Leadership and Managerial Roles
Throughout her career, Manuela Piedra has held several leadership and managerial positions. At Bristol Myers Squibb, she transitioned from being an Area Sales Manager in the Immuno-Oncology Unit from 2018 to 2020 to her current role as Digital Communication Manager. Before that, she served as a Delegada Virología and in other significant roles in the same company. She also developed her managerial skills through leadership and coaching programs, such as the Cambridge Leadership Core Coaching Program.