Marie Baguelin
About Marie Baguelin
Marie Baguelin is a Digital Project Manager at UPSA and Bristol-Myers Squibb, with a background in marketing, communications, and finance.
Company
Marie Baguelin is currently employed at UPSA, where she serves as a Digital Project Manager. She handles the digital ecosystem for both B2C and B2B segments, which includes managing promotional, corporate, and e-commerce websites. Her responsibilities include writing video tutorial scripts, managing website animations for healthcare professionals, and coordinating with various external agencies for digital projects.
Title
Marie Baguelin holds the title of Chef De Projet Marketing Digital and works at both UPSA and Bristol-myers Squibb. At UPSA, her role focuses on managing the digital ecosystem, including B2C and B2B segments. At Bristol-myers Squibb, she has taken on different roles, including Digital Project Manager and previously served as Executive Assistant for Finance in Europe HQ.
Education and Expertise
Marie Baguelin has undertaken a comprehensive educational journey. She studied digital media at Gobelins, L'école De L'image in 2016 and acquired a Bachelor's degree in English and English Literature from Université Catholique De L'ouest between 2003-2006. She then earned a Master's degree in French from Université Paris Nanterre between 2006-2008. Additionally, she attended Novancia Business School Paris from 2008-2010 for further studies in business.
Background
Marie Baguelin has a diversified professional background. She began her career at Standard & Poor's as an Administrative Assistant from 2009 to 2010. In 2010, she took on the role of Responsable Communications at Chianciano Art Museum for two months. From 2010 to 2014, she worked as an Executive Assistant in Finance Europe HQ at Bristol-myers Squibb. Her wide-ranging experience has given her a strong foundation in both administrative and digital project management roles.
Responsibilities and Skills
Marie Baguelin is responsible for ensuring content accuracy and meeting the needs of marketing and sales teams since June 2014. She supports marketing media campaigns through effective SEO and SEA strategies and monitors analytics to improve user experience (UX) on multiple digital platforms. She collaborates daily with internal stakeholders such as legal, regulatory, medical, marketing, sales, and IT teams for project monitoring and content validation. Her role also involves handling customer comments related to the e-commerce website for pharmacists ordering UPSA products.