Marta López Velasco
About Marta López Velasco
Marta López Velasco is the Marketing Lead at Bristol-Myers Squibb in Madrid, with over 20 years of experience in the pharmaceutical industry, focusing on oncology and rare diseases.
Current Role at Bristol-Myers Squibb
Marta López Velasco currently serves as the Marketing Lead at Bristol-Myers Squibb in Madrid, Spain. In this role, she is responsible for overseeing marketing strategies, campaigns, and initiatives. Her position involves both leadership and strategic planning to ensure the company’s products and services reach their target markets effectively.
Previous Roles at Bristol-Myers Squibb
Before her current role, Marta López Velasco worked as the Immuno-oncology Brand Manager at Bristol-Myers Squibb from 2017 to 2019 in Iberia. During this time, she managed brand strategies specifically focused on immuno-oncology, which likely included tasks such as market analysis, promotional activities, and collaboration with healthcare professionals.
Experience in Rare Diseases at Shire
From 2015 to 2017, Marta López Velasco was a Senior Product Manager in the field of Rare Diseases at Shire. Based in Madrid, her work likely involved the development and execution of marketing plans for rare disease treatments, engaging with key stakeholders, and ensuring the uptake of Shire’s products within the healthcare community.
Career in Oncology at AstraZeneca and Merck Serono
Marta López Velasco has a robust background in oncology, having worked as the Oncology Brand Lead at AstraZeneca from 2014 to 2015 and as the Oncology Product Manager at Merck Serono from 2009 to 2014. These roles involved leading and managing oncology product portfolios, developing marketing strategies, and working closely with medical professionals to advance oncology treatments.
Educational Background
Marta López Velasco has an educational foundation from notable institutions. She studied at Universitat de Barcelona from 1995 to 2000 and attended Universitat Pompeu Fabra. Her academic background laid the groundwork for her extensive experience in the pharmaceutical industry.