Michelle Brophy, MBA
About Michelle Brophy, MBA
Michelle Brophy, MBA, is the Global Lead, Business Partner for US & Global Field Medical Digital Capabilities at Bristol Myers Squibb. She has extensive experience in digital strategy and program management, having previously held various leadership roles at Novartis and other companies.
Current Role at Bristol Myers Squibb
Michelle Brophy serves as the Global Lead, Business Partner for US & Global Field Medical Digital Capabilities at Bristol Myers Squibb. In this capacity, she is responsible for leading digital capabilities for field medical teams, working on both US and global initiatives. Michelle's role involves business partnership and the deployment of innovative digital solutions to enhance medical operations and customer engagement.
Career at Novartis
Before joining Bristol Myers Squibb, Michelle Brophy spent several years at Novartis, where she held various leadership roles. From 2016 to 2020, she was the Global Lead for Oncology Medical Affairs Digital Strategy/OmniChannel. Prior to that, she served as Associate Director, Program Manager/Business Partner from 2013 to 2016, and in 2012, she held the same position for eight months. Michelle also worked as Associate Director, Legal e-Discovery Senior Case Manager from 2010 to 2012, and earlier as Associate Director, Portfolio Manager for Commercial & Medical from 2007 to 2010.
Business Case and Strategic Initiatives
Michelle Brophy presented a business case for Customer Intelligence (Veeva Link) Capability to senior IT leadership, which secured a $20 million program investment over five years. She also led the consolidation of US and Global Customer Intelligence tool solutions, resulting in a projected savings of $5 million per year in tool and agency services. Additionally, Michelle developed and maintained one and three-year strategy and roadmaps for digital capabilities and budgets across US and global markets.
Educational Background
Michelle Brophy holds an MBA from Seton Hall University, where she studied Finance. She also achieved a Bachelor of Science degree in Management/Computer Science from Rutgers, The State University of New Jersey-Newark. Her education has equipped her with a strong foundation in finance, management, and technology, which she leverages in her current role to drive digital transformation and business efficiencies in the medical field.
Past Experience in Program Management
Michelle Brophy has extensive experience in program and project management, having held roles at various prestigious companies. She worked as Program Director in eMarketing at Pharmacia from 2002 to 2003, and as Project Manager at NCS Technologies in 2001. Prior to that, she was a Program Manager at DSET from 2000 to 2001 and again as Program Director at Pharmacia from 1999 to 2000. Additionally, from 1996 to 1999, Michelle was Director of Program Management at Cap Gemini. This diverse experience has honed her skills in leading complex projects and managing strategic initiatives.