Michelle Van Winkle
About Michelle Van Winkle
Michelle Van Winkle is the Director of WW Commercial Zeposia MS at Bristol Myers Squibb, with extensive experience in marketing and finance within the healthcare industry.
Current Role at Bristol Myers Squibb
Michelle Van Winkle currently serves as the Director, WW Commercial Zeposia MS at Bristol Myers Squibb in Princeton, New Jersey. In this role, she has led the launch of a key marketing campaign for Zeposia MS that significantly increased brand awareness. Her strategic initiatives have resulted in a 15% increase in market share for the brand.
Previous Experience at Ethicon, Inc.
Michelle Van Winkle has extensive experience at Ethicon, Inc., where she worked from 2013 to 2021. During her tenure, she held the positions of Senior Marketing Manager, US Procedural Solutions, and Marketing Manager, Global Strategic Marketing. Her work spanned critical areas such as procedural solutions and global strategic marketing.
Finance Background at Johnson & Johnson
From 2002 to 2013, Michelle Van Winkle worked at Johnson & Johnson as a Finance Manager. Her 11-year tenure provided her with a solid financial background, which she has leveraged in her subsequent marketing roles.
Educational Background
Michelle Van Winkle holds a Bachelor of Science degree in Accountancy and Finance from Miami University, where she studied from 1998 to 2002. Her education laid the foundation for her career in both finance and marketing.
Professional Achievements and Contributions
Michelle Van Winkle has received the 'Healthcare Marketing Excellence Award' for her outstanding performance in 2022. She has authored a white paper on innovative marketing strategies in the healthcare industry and regularly speaks at industry conferences. Additionally, she mentors junior marketing professionals through Bristol Myers Squibb's leadership development program.
Community Involvement
Michelle Van Winkle actively volunteers with a local non-profit organization focused on healthcare education and awareness. Her efforts extend beyond her professional life, contributing to community development and public health awareness.