Missy Lawson
About Missy Lawson
Missy Lawson is the Sr. Manager WW Congress and Content at Bristol Myers Squibb, with extensive experience in operations and marketing management.
Company
Missy Lawson currently holds a senior managerial position at Bristol Myers Squibb as Sr. Manager WW Congress and Content. Her role encompasses a broad range of responsibilities, particularly in congress and content management on a worldwide scale. Within this role, she handles significant budget allocations and works closely with an extensive network of industry partners.
Previous Work at The Lane Group LLC
Before joining Bristol Myers Squibb, Missy Lawson spent 13 years at The Lane Group LLC, where she held the position of Operations Manager. During her tenure, she gained extensive experience in managing operations, contributing to the company's overall efficiency and effectiveness. Her long-term commitment to this role underscores her depth of operational expertise.
Role at Hard Rock Cafe
Missy Lawson spent a year working as Marketing Services Manager at Hard Rock Cafe from 2007 to 2008. In this position, she was responsible for managing marketing services, contributing to the brand's promotional strategies and campaigns. Her experience at Hard Rock Cafe enhanced her skills in marketing and brand management.
Education and Expertise
Missy Lawson has a solid educational background in Business, Management, Marketing, and Related Support Services from Rollins College. Additionally, she attended the University of Florida from 1983 to 1986. Her academic qualifications have provided her with a strong foundation in business management and marketing, which she leverages in her professional roles.
Industry Experience
Missy Lawson has a diverse range of industry experience, having worked for an airline, a hotel, a destination management company (DMC), a corporate event venue, and a third-party logistics provider. This breadth of experience enables her to bring a comprehensive perspective to her current role in managing worldwide congress and content at Bristol Myers Squibb. She has successfully planned and executed large-scale events, such as a 10,000-person meeting in Las Vegas, showcasing her expertise in event planning and management.