Moitrayana Franklin
About Moitrayana Franklin
Moitrayana Franklin is the Sr Mgr. of Worldwide Commercialization Strategy & Innovation at Bristol Myers Squibb in Switzerland, with extensive experience in digital marketing, innovation, and account management across various industries.
Title
Moitrayana Franklin is currently the Sr Mgr., Worldwide Commercialization Strategy & Innovation at Bristol Myers Squibb in Switzerland.
Previous Roles at Bristol Myers Squibb
Moitrayana Franklin has held several positions at Bristol Myers Squibb. From 2019 to 2021, she was the Senior Manager - Innovation Accelerator Lead, where she led the Innovation Accelerator program, driving innovative solutions within the company. Prior to this, she served as a Digital Marketing Strategist from 2015 to 2019 in Kanton Zug, focusing extensively on digital marketing strategy. In 2015, she worked as a Marketing Operations Consultant on a secondment with Tag Worldwide in Zürich Area, Switzerland.
Experience at Tag Worldwide
Before her tenure at Bristol Myers Squibb, Moitrayana Franklin worked at Tag Worldwide as an Account Director from 2012 to 2015 in London, United Kingdom. During this time, she managed client accounts, ensuring effective service delivery and client satisfaction.
Client Services and Account Management Career
Moitrayana Franklin has a diverse background in client services and account management. In 2012, she worked as a Client Services Professional on a freelance basis in London. From 2010 to 2011, she was a Senior Account Manager - Pharma Publishing at United Business Media in Blackfriars, London, gaining experience in the pharmaceutical publishing industry. From 2008 to 2010, she served as an Account Manager - Global Telco at Intact Integrated Services in London, managing telecommunications accounts.
Education and Expertise
Moitrayana Franklin holds a 2:1 BA Hons in Accounting & Business Information Systems from Portsmouth University, completed in 2004. She also earned a Diploma in Management Consultancy in 2012, where she studied value management, lean operations, and strategy. In 2013, she received a PRINCE2 Practitioner certification. She achieved a Modern Leadership credential in a connected economy from Seth Godin's altMBA in 2019. Additionally, Moitrayana holds a Diploma in Copywriting from The Blackford Centre.