Nassita Grana
About Nassita Grana
Nassita Grana is the Corporate Affairs Lead for Central Eastern Europe, Israel, Turkey & India (CEETII) Region at Bristol Myers Squibb, with extensive experience in corporate communications and public affairs.
Company
Nassita Grana currently holds a significant leadership role at Bristol Myers Squibb (BMS). She is responsible for corporate affairs across a wide geographical area, including Central Eastern Europe, Israel, Turkey, and India, known as the CEETII region. This position places her at the helm of strategic communications and public relations initiatives within BMS, ensuring cohesive and impactful engagement with stakeholders across these diverse markets.
Title
As the Corporate Affairs Lead for Central Eastern Europe, Israel, Turkey, & India (CEETII) region, Nassita Grana plays a crucial role in shaping and executing the corporate communications strategy of Bristol Myers Squibb. This role includes developing, implementing, and leading corporate reputation management, product communications, and patient advocacy relations. Grana is a key member of the CEETII leadership team, overseeing and supporting communication strategies across nine different markets.
Education and Expertise
Nassita Grana has a robust educational background, having undertaken numerous executive education programs from notable institutions. She attended the Leadership Executive Program at Harvard Business School Executive Education in 2020. Additionally, she studied at INSEAD, CELforPharma, Scotwork Negotiating Skills, and Case Western Reserve University in 2021 and 2016, respectively. Grana also completed programs at AlbA Graduate Business School in 2008 and 2009, and various other specialized training programs throughout her career, emphasizing her commitment to continuous professional development.
Background
Nassita Grana has an extensive background in corporate and brand communications, starting her career at Sanofi in Greece. She held various roles, including Corporate Communications/Int. Communications Specialist and Corporate & Brand Communications Manager, spanning from 1998 to 2012. She then moved to Bristol Myers Squibb, where she served as Patient Advocacy & Communication Manager for eight years before taking on the role of Interim Public Affairs Lead for the CEEMEAI region in 2017. Her comprehensive experience in multiple senior communication roles highlights her expertise in managing intricate communication strategies and corporate affairs.
Achievements
Nassita Grana's notable achievements include developing and implementing a comprehensive Corporate Affairs strategy for the CEETII region, encompassing nine diverse markets. She provides strategic input on corporate reputation, product communications, patient advocacy relations, and employee engagement. Grana leads external engagement with patient groups at the CEETII level and manages issues to protect the company's reputation effectively. As part of the CEETII leadership team, her efforts in communication strategy design and execution play a vital role in upholding and enhancing BMS’s corporate image.