Nora Cruse
About Nora Cruse
Nora Cruse is the Associate Director of Engagement and Channel Planning (Hematology) at Bristol Myers Squibb, with over 18 years of experience in pharmaceutical and healthcare marketing.
Current Role at Bristol Myers Squibb
Nora Cruse is currently the Associate Director of Engagement and Channel Planning for Hematology at Bristol Myers Squibb. In this role, she oversees engagement strategies and channel planning efforts to support hematology-related initiatives. Her responsibilities likely include developing and executing marketing plans, optimizing channel utilization, and enhancing customer engagement to meet the company's strategic goals in the hematology sector.
Professional Journey at Bristol Myers Squibb
Nora Cruse has held several key roles at Bristol Myers Squibb over her career. Before becoming the Associate Director, Engagement, and Channel Planning for Hematology, she was the Senior Manager of the Contact Center from 2018 to 2021. Prior to that, she served as a Digital Marketing Specialist from 2015 to 2018, where she focused on digital marketing strategies. Earlier in 2015, she began her tenure at the company as an Account Supervisor for a brief period of 7 months.
Previous Experience in Healthcare Marketing
Prior to her current role, Nora Cruse amassed a substantial amount of experience in various healthcare and pharmaceutical companies. She worked as an Account Supervisor at Rosetta for 6 months in 2014-2015 and held a similar role at Cline Davis & Mann from 2010 to 2013. She also worked at Cadista Pharmaceuticals as an Associate Manager in Sales Administration from 2008 to 2010. Earlier in her career, she took on roles such as Account Executive at MRM Gillespie and Communication Associate at Sandoz.
Educational Background
Nora Cruse completed her undergraduate studies at The College of New Jersey, earning a Bachelor of Arts in Communications. Her education spanned from 1998 to 2003, providing her a strong foundation in communication theories and practices that have been integral to her professional career in healthcare marketing.
Years of Experience in the Industry
With over 18 years of experience in the pharmaceutical and healthcare marketing industry, Nora Cruse has built a diverse portfolio of expertise. Her extensive background includes roles in digital marketing, contact center management, sales administration, and various supervisory positions in account management across multiple respected companies in the industry.