Otto Karelse
About Otto Karelse
Otto Karelse is the Marketing Operations Manager at Bristol-Myers Squibb and the owner of Karelse Marketing Projects, with extensive experience in digital marketing and communication strategy.
Marketing Operations Manager at Bristol-myers Squibb
Otto Karelse is currently serving as the Marketing Operations Manager at Bristol-myers Squibb, located in New Jersey, United States. In this role, he manages multi-channel hub operations and worldwide commercialization efforts. His responsibilities include ensuring the effective execution of marketing strategies and optimizations to drive business growth and innovation in the pharmaceutical sector.
Owner of Karelse Marketing Projects
Alongside his role at Bristol-myers Squibb, Otto Karelse owns Karelse Marketing Projects, based in Oetwil Am See, Zurich, Switzerland. In this capacity, he oversees various marketing initiatives, providing consultancy services to enhance business efficiency, brand positioning, and communication strategy. His involvement in this project underscores his commitment to leveraging his expertise in marketing and business development.
Former Digital Branding Manager at Sonova Group
Otto Karelse served as the Digital Branding and Solutions Manager at Sonova Group, located in Stäfa, Zurich, Switzerland, from 2016 to 2017. Prior to this, he was the Interim Manager for Digital Branding and Business to Business from 2015 to 2016. In these roles, he managed the digital branding strategies and solutions that strengthened Sonova's market presence and customer engagement in the global hearing care market.
International Marketing Communications Manager at Mbt
In 2011 and 2012, Otto Karelse was the International Marketing Communications Manager at Mbt, a physiological footwear company in St. Louis, Missouri, United States. His role involved developing and executing international marketing communication strategies to enhance brand visibility and drive sales across different markets.
Extensive Experience in Marketing and Communication Roles
Throughout his career, Otto Karelse has accumulated extensive experience in various marketing and communication roles. His previous positions include Advisor Area Marketing and Project Communication at Proper-stok in the Netherlands (2010), Marketing and Communication Consultant And Client Services Director at Intens Communicatie En Reclame in Amersfoort, Utrecht, Netherlands (2007-2010), and Project Manager Communication for the Volkswagen Account at Creative Result Communication in Leusden, Utrecht, Netherlands (2007). He also worked at Kom Plot! as an Account Manager Communication and Advertising from 2001 to 2007 in the Netherlands.