Paulina Jurado

Paulina Jurado

Hematology Product Manager @ Bristol Myers Squibb

About Paulina Jurado

Paulina Jurado is the Hematology Product Manager at Bristol Myers Squibb in Mexico City, with a strong background in marketing and sales within the pharmaceutical industry.

Company

Paulina Jurado currently works at Bristol Myers Squibb as the Hematology Product Manager in Mexico City. At Bristol Myers Squibb, she is responsible for managing the marketing strategies of hematology products such as Revlimid, Sprycel, and Opdivo. The company is known for its innovative medicines and serves as a major player in the pharmaceutical industry.

Title

Paulina Jurado holds the position of Hematology Product Manager at Bristol Myers Squibb. She brings extensive experience in brand and product management specifically within the realm of hematology. Her role involves developing and implementing effective marketing strategies to support the company's hematology product portfolio.

Education and Expertise

Paulina Jurado has an extensive educational background that supports her professional career in the pharmaceutical industry. She obtained a Bachelor of Business Administration (BBA) from Tecnológico de Monterrey, where she studied business administration and management from 2010 to 2014. She also completed a Digital Transformation Program at ISDI, studying digital communication and media/multimedia for 11 months in 2020. Additionally, she studied competitive culture in global markets at Universitat de Lleida for 11 months in 2014. Her education has equipped her with a strong foundation in both traditional business principles and modern digital marketing strategies.

Background

Paulina Jurado's professional background includes a wealth of experience in marketing and sales within the pharmaceutical industry. She began her career as an OTC Marketing Intern at Novartis from 2013 to 2014 before moving to Abbott as a Cardiovascular Marketing Intern from 2014 to 2015. She then joined The Janssen Pharmaceutical Companies of Johnson & Johnson, working as an Infectious Diseases Associate from 2015 to 2016 and as an HIV Sales Executive from 2016 to 2017. Paulina then briefly worked at Pfizer as a CNS Country Portfolio Lead Jr for four months in 2018, followed by her role at Celgene as Hematology Brand Manager Jr from 2019 to 2020. These roles have provided her with comprehensive experience in various therapeutic areas and high-level marketing and sales strategies.

Achievements

In her role as Hematology Product Manager at Bristol Myers Squibb, Paulina Jurado has successfully managed the marketing strategies for prominent hematology products including Revlimid, Sprycel, and Opdivo. She is known for her proactive approach and passion for taking on new challenges, as well as her reputation for accountability and honesty in her professional endeavors. Her ability to develop and implement effective marketing strategies has been instrumental in driving the success of the hematology product portfolio at Bristol Myers Squibb.

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