Peter Rossi
About Peter Rossi
Peter Rossi is the Senior Marketing Director at Bristol-Myers Squibb, where he has worked for over 20 years. He collaborates with the MG/IDS Lead to develop B2B strategies and effective messaging for MG/IDS customers.
Title
Peter Rossi holds the position of Senior Marketing Director at Bristol-Myers Squibb. He has been with the company for over 20 years, since April 2000.
Company
Peter Rossi is currently working at Bristol-Myers Squibb. In his role as Senior Marketing Director, he collaborates closely with various internal teams to develop and implement strategies targeting the Medical Group/Integrated Delivery System (MG/IDS) customer segment.
Education and Expertise
Peter Rossi studied Biology/Biological Sciences, General at Bucknell University. He furthered his education by achieving a Doctor of Pharmacy (Pharm.D.) from Fordham University, focusing on Pharmacology. His academic background equips him with a strong understanding of biological sciences and pharmacology, which he utilizes in his professional role.
Background
Peter Rossi began his career as a Hypertension Sales Rep at Novartis, where he worked from 1995 to 2000. He has extensive experience in the pharmaceutical industry, with a focus on marketing and sales. After his tenure at Novartis, he joined Bristol-Myers Squibb in April 2000 and has been with the company for over two decades, steadily advancing to the role of Senior Marketing Director.
Achievements
In his role at Bristol-Myers Squibb, Peter Rossi plays a crucial part in developing effective messaging and resources for MG/IDS customers. He focuses on understanding customer needs through direct interactions and incorporates pharmacoeconomic data into his strategies. Additionally, he quantifies the opportunity and impact of investments in the MG/IDS space.