Peter Safran
About Peter Safran
Peter Safran is the Director of Institutional Strategy & Scientific Engagement for US Oncology Marketing at Bristol Myers Squibb, with over 15 years of experience in various roles within the company.
Current Role at Bristol Myers Squibb
Peter Safran serves as the Director of Institutional Strategy & Scientific Engagement for US Oncology Marketing at Bristol Myers Squibb. Based in Princeton, New Jersey, he oversees strategic initiatives and scientific communications within the oncology sector, leveraging his extensive background in pharmaceutical marketing and strategies.
Previous Roles at Bristol Myers Squibb
Before his current role, Peter Safran held several positions at Bristol Myers Squibb. He was the Associate Director of US Oncology Marketing from 2020 to 2021, and before that, he managed hospital and IDN marketing for Eliquis as a Product Manager from 2019 to 2020 in Lawrenceville, New Jersey. His earlier roles include Associate Product Manager and District Business Manager for Eliquis, showing a progression from district-level management to national strategic roles.
Experience with Eliquis
Peter Safran has significant experience in managing and marketing the drug Eliquis. His roles included Associate Manager Sales Learning- Cardiovascular from 2013 to 2014 and District Business Manager Gulf Coast- Cardiovascular from 2014 to 2018. These positions focused on the cardiovascular therapeutic area, allowing him to develop in-depth knowledge of Eliquis and its market.
Educational Background
Peter Safran earned a Bachelor of Arts in Communications from Miami University, where he studied from 2000 to 2004. His education provided a strong foundation for his career in marketing and strategic engagement, equipping him with the communication skills essential for his roles at Bristol Myers Squibb.
Career Development and Geographic Experience
Peter Safran's career at Bristol Myers Squibb includes diverse geographic experience, having worked in Dayton, Ohio; Plainsboro, New Jersey; Greater New Orleans Area; Lawrenceville, New Jersey; and Princeton, New Jersey. This variety in locations has given him a broad understanding of different markets and the ability to adapt his strategies to varying regional needs.