Pierre François Knidec
About Pierre François Knidec
Pierre François Knidec is the Responsable Marketing Immuno-Oncologie dans le cancer bronchique at Bristol-Myers Squibb, with extensive experience in oncology and virology marketing.
Company
Pierre François Knidec is currently working at Bristol-Myers Squibb as the Responsable marketing Immuno-Oncologie dans le cancer bronchique. The company focuses on biopharmaceuticals, and Knidec's role involves leading marketing efforts specifically in the field of Immuno-Oncology for bronchial cancer.
Title
Pierre François Knidec holds the position of Responsable marketing Immuno-Oncologie dans le cancer bronchique at Bristol-Myers Squibb. His responsibilities include strategic planning, execution, and coordination of marketing initiatives in the specialized area of Immuno-Oncology for bronchial cancer.
Education and Expertise
Pierre François Knidec has a comprehensive educational background in health and pharmaceuticals. He earned a Master 2 in Evaluation en Santé – Recherche Clinique from Université Claude Bernard Lyon 1 and a Master 1 in Ingénieries pour la Santé et le Médicament from Université Joseph Fourier (Grenoble I). Knidec also achieved a Licence 3 in Biologie Cellulaire, Génétique, Microbiologie, Physiologie animale from Université de Rennes I and a DUT Génie Biologie : analyses biologiques et biochimiques from IUT de Laval. He further specialized in marketing through a professional formation in Pharma Stratégie & Marketing at Smart Pharma Consulting, and he studied Marketing de la Santé at Université Pierre et Marie Curie (Paris VI).
Professional Background
Pierre François Knidec has held various positions at Bristol-Myers Squibb, including Chef de produit Immuno-Oncologie dans le cancer bronchique (2017-2019), Délégué Hospitalier Virologie - Hépatite C (2016-2017), Chef de Produit Junior Onco-Hématologie in Rueil-Malmaison (2015), and Assistant Chef de Produit Onco-Hématologie (2014-2015) also in Rueil-Malmaison. His career began with roles such as Stage d'assistant chef de projet at Haute Autorité de Santé in 2014 and Stage d'Attaché de Recherche Clinique at Centre d'Investigation Clinique in 2013. Prior to this, he worked as a Stage de technicien de laboratoire at Centre Hospitalier in 2011.
Notable Projects
Pierre François Knidec has been involved in significant projects such as presenting the Brand Plan Franchise Thoracique 2021 to the COMEX France, planning and presenting pre-launch and launch plans for new immunotherapy combinations for non-small cell lung cancer, and developing a multichannel execution plan adapted to new information modes due to health crisis challenges. He also implemented market studies in collaboration with the Business Insights & Analytics team and presented marketing plenaries to field managers and the sales force. Additionally, Knidec constructed and deployed the first digital interactive chatbot at BMS France, achieving an NPS score of 86%, and led a unique partnership between Bristol Myers Squibb France and Sivan.