Priya Mahale
About Priya Mahale
Priya Mahale is the Vice President of Brand Strategy for Abecma and Breyanzi at Bristol Myers Squibb, with extensive experience in market access marketing and product lifecycle management in the pharmaceutical industry.
Title and Role at Bristol Myers Squibb
Priya Mahale serves as the Vice President of Brand Strategy for Abecma and Breyanzi within the Cell Therapy Franchise at Bristol Myers Squibb. Based in Summit, New Jersey, she is responsible for driving brand strategy and developing marketing initiatives to advance the company's cell therapy offerings. Her role involves managing high-performing teams and ensuring the successful implementation of brand plans across the product lifecycle.
Career at Bristol Myers Squibb
Priya joined Bristol Myers Squibb as the Executive Director, US CAR T Marketing Lead, where she led the launch of Ide-cel (bb2121; ABECMA) from 2019 to 2021. Her roles at Bristol Myers Squibb have focused on critical process innovations and managing supply and Cost of Goods Manufactured for their Cell Therapy portfolio. She has effectively worked with various customer types, including healthcare providers, payers, and professional societies, to execute market access strategies.
Experience at Celgene
Before her tenure at Bristol Myers Squibb, Priya Mahale held several key positions at Celgene in Summit, New Jersey. She served as the Executive Director and Global Project Leader, Digital Health, and before that as the Executive Director for Information Knowledge Utilization and eInnovation. Her responsibilities included developing digital health initiatives and leading knowledge utilization strategies to enhance business operations and product innovation.
Early Career and Education
Priya Mahale began her career at Accenture as Manager in the Pharmaceutical and Medical Products Practice from 1995 to 2000 in New York, followed by roles at Amgen in Oncology Marketing, Sales, and Market Access. She holds an MBA in Healthcare from The Wharton School, achieved between 2000 and 2002, and a BA in Economics and Business from Lafayette College, completed from 1991 to 1995. Her educational background provided a strong foundation for her extensive career in pharmaceutical marketing and strategy.
Expertise in Market Access and Innovation
With extensive experience in market access marketing, Priya Mahale has successfully worked with a diverse range of customer types, including healthcare providers, payers, and professional societies. She has led the development of brand strategies and managed teams through different phases of product lifecycles in oncology and immunology. Her expertise also includes driving process innovations to enhance supply chain efficiency and reduce costs within the cell therapy sector.