Racha Abdel Maksoud
About Racha Abdel Maksoud
Racha Abdel Maksoud is the Immuno-Oncology Marketing Manager for Genito-Urinary at Bristol-Myers Squibb, with extensive experience in oncology marketing and brand management.
Title
Racha Abdel Maksoud is currently serving as the Immuno-Oncology Marketing Manager - Genito-Urinary at Bristol-Myers Squibb, Reuil Malmaison.
Company
Bristol-Myers Squibb
Education and Expertise
Racha Abdel Maksoud holds a Mastère Spécialisé Marketing Management from ESSEC, completed from 2010 to 2011. Additionally, she achieved a Diplôme d'Etat de Docteur en Pharmacie from Université René Descartes (Paris V), which she pursued from 2004 to 2011.
Background
Racha’s career in the pharmaceutical industry began with her role as a Pharmacien at various pharmacies in Région de Paris, France, a position she held for six years. She then transitioned to Janssen, Pharmaceutical Companies of Johnson and Johnson, where she held multiple roles including Oncology Brand Manager and Oncology KOL & Medical Education Manager. Following her tenure at Janssen, Racha worked at Sanofi UK & Ireland as an Oncology Brand Manager from 2014 to 2015, and later at Shire as a Senior Brand Manager Oncology from 2015 to 2017.
Achievements
At Bristol-Myers Squibb, Racha led the launch of a new immuno-oncology product in the genito-urinary field, achieving significant market penetration within the first year. She developed and implemented a comprehensive marketing strategy that increased brand awareness and engagement among healthcare professionals in multiple countries. Racha played a key role in cross-functional teams to drive product development and commercialization efforts in the oncology sector. She is recognized for her leadership skills and actively mentors junior marketing professionals.