Ray Ku
About Ray Ku
Ray Ku is a Marketing Manager and 3rd Party Manager at 百時美施貴寶公司 with over a decade of experience in the pharmaceutical and healthcare industry. He has held multiple roles at 禮來公司 and gained early experience through internships at major pharmaceutical companies.
Current Role at 百時美施貴寶公司
Ray Ku is currently a Marketing Manager & 3rd Party Manager at 百時美施貴寶公司. In this role, he oversees marketing initiatives and manages relationships with third-party vendors to ensure the company's marketing strategies are executed effectively. His responsibilities likely involve coordinating with external partners and internal teams to drive marketing campaigns, analyze market trends, and optimize resource allocation.
Previous Experience at 禮來公司
Ray Ku's tenure at 禮來公司 was marked by a progressive career path spanning several roles. He started as a Medical Representative from 2013 to 2014, followed by serving as an Ethics & Compliance Officer from 2014 to 2015. He transitioned into marketing roles, serving as a Brand Manager from 2015 to 2017 in Taipei City, Taiwan. He later took on the role of Multi-Channel Engagement Manager for 10 months from 2017 to 2018 and was promoted to Senior Brand Manager and Multi-channel Engagement Lead from 2018 to 2019 for another 10 months. Ray's final role at 禮來公司 was as a Marketing Manager from 2019 to 2021.
Educational Background
Ray Ku studied at Taipei Medical University, where he earned a Bachelor of Science (BS) in Pharmacy from 2008 to 2012. This educational foundation has supported his extensive career in the pharmaceutical and healthcare industries. The rigorous pharmacy program provided him with essential knowledge and skills that have been integral to his various roles in different pharmaceutical companies.
Early Career and Internships
Ray Ku began his career as a Pharmacist at Cathay General Hospital in 2009, where he worked for 11 months. He gained early industry experience through several internships at major pharmaceutical companies. These internships included working as a Marketing Intern at Bayer in 2010, GSK in 2011, and as a Trainee at Novartis and Merck in 2012. These roles provided Ray with hands-on experience in the pharmaceutical industry, laying a solid foundation for his subsequent career.
Experience in Multi-Channel Marketing Strategies
During his tenure at 禮來公司, Ray Ku developed significant expertise in multi-channel marketing strategies. In his role as Multi-Channel Engagement Manager from 2017 to 2018, and later as Senior Brand Manager and Multi-channel Engagement Lead from 2018 to 2019, Ray focused on integrating various marketing channels to enhance brand engagement. His work involved coordinating digital and traditional marketing efforts to achieve comprehensive and cohesive brand communication.