Rob Egerton
About Rob Egerton
Rob Egerton is the Associate Director of Market Research EMAC at Bristol-Myers Squibb, with extensive experience in oncology, cardiovascular, and immunology brands.
Current Title
Rob Egerton holds the position of Associate Director Market Research EMAC at Bristol-Myers Squibb. Based in Uxbridge, UK, he has been lending his expertise to the organization since joining.
Previous Work Experience
Rob Egerton brings a robust background in market research to his current role. He previously served as Associate Director at Healthcare Research Worldwide (HRW) from 2011 to 2014, and at Branding Science from 2006 to 2011. In each of these roles, he has accrued substantial experience and expertise in the field of market research.
Education
Rob Egerton is an alumnus of The University of Birmingham, where he studied Law with Business Studies and earned an LLB. His educational background provides a unique blend of legal and business acumen, informing his approach to market research and strategy.
Industry Expertise
Rob Egerton has extensive experience supporting oncology, cardiovascular, and immunology brands. His skills encompass both qualitative and quantitative research methodologies, alongside a comprehensive understanding of consumer behavior and customer insight within the pharmaceuticals industry.
Strategic Contributions in EMAC
Since 2015, Rob Egerton has been a strategic partner to brand teams in the EMAC region. He develops and implements insights plans to deliver actionable recommendations for brand strategy, ensuring that his work supports the overarching goals and needs of his team and organization.