Robert (Bob) Allen
About Robert (Bob) Allen
Robert (Bob) Allen is the Executive Director of Omnichannel Strategy (US Oncology) at Bristol Myers Squibb, with a background in digital marketing and innovation in the pharmaceutical industry.
Executive Director, Omnichannel Strategy at Bristol Myers Squibb
Robert (Bob) Allen currently holds the role of Executive Director, Omnichannel Strategy (US Oncology) at Bristol Myers Squibb. Based in Princeton, New Jersey, Allen spearheads the design and implementation of comprehensive omnichannel strategies to enhance patient engagement and optimize oncology treatments. His role entails collaborating with cross-functional teams to integrate digital initiatives and streamline operations.
Previous Roles at Bristol Myers Squibb
Prior to his current role, Bob Allen held key positions at Bristol Myers Squibb, including Sr. Director, Omnichannel Experience Strategy & Planning, US Oncology and Canada from 2020 to 2023 and Sr. Director, Digital Operations Global Public Affairs from 2017 to 2020. These roles involved crafting and executing digital engagement strategies and overseeing digital operations to support public affairs initiatives.
Senior Director Roles at AstraZeneca
Bob Allen served as Senior Director for the Digital Innovations Group (DIG) at AstraZeneca from 2014 to 2016, where he developed innovative solutions and collaborations to make pharmaceutical products more accessible. From 2010 to 2014, he worked as Director of Digital Marketing and Director of Mobile & Social Media in Wilmington, Delaware, focusing on digital engagement and social media strategies.
VP at Digitas Health
From 2005 to 2010, Bob Allen was the VP, Group Director Marketing at Digitas Health in the Greater Philadelphia Area. During this time, he led market strategy for various J&J McNeil and Procter & Gamble (P&G) OTC brands. He also developed strategic marketing communications programs across multiple industries including pharmaceuticals, consumer packaged goods (CPG), finance, and communications/entertainment.
Educational Background
Bob Allen attained his Executive MBA from Howard University, where he studied Business Administration and Management from 2021 to 2023. He also holds a Bachelor of Arts in Advertising from Penn State University. His academic background has equipped him with a strong foundational knowledge and advanced expertise in business, marketing, and digital strategies.
Industry Recognition and Memberships
In 2012, Bob Allen was recognized by DTC Perspectives as one of the pharmaceutical industry's Top 25 Marketers. He is also a member of several industry-leading marketing organizations such as the Mobile Marketing Association (MMA), CMO Council, and the Digital Health Coalition. These recognitions and affiliations highlight his impactful contributions to the marketing and digital health domains.