Roberto Michelassi
About Roberto Michelassi
Roberto Michelassi is the Associate Director of Payer Marketing, Cardiovascular at Bristol Myers Squibb, with over a decade of experience in cardiovascular marketing and sales.
Current Title and Role
Roberto Michelassi holds the position of Associate Director, Payer Marketing, Cardiovascular at Bristol Myers Squibb. In this role, he focuses on the strategic marketing efforts aimed at payers in the cardiovascular sector. His responsibilities likely involve designing and implementing marketing strategies that communicate the value proposition of cardiovascular products to health insurance providers and other payers.
Previous Roles at Bristol Myers Squibb
Roberto Michelassi has a distinguished career at Bristol Myers Squibb with several key roles. Prior to his current position, he served as Senior Product Manager, HCP Marketing, Cardiovascular from 2018 to 2021. Before that, he was the District Sales Manager for Cardiovascular products in White Plains, NY from 2016 to 2018. He also worked as a Sales Representative for Cardiovascular products in Harlem, NY from 2013 to 2016. Earlier in his career at the company, he was Product Manager, Consumer Marketing, Cardiovascular (2012-2013) and Associate Product Manager, HCP Marketing, Oncology (2010-2012).
Industry Experience
With over a decade of experience in cardiovascular marketing and sales, Roberto Michelassi has established himself in the pharmaceutical industry. His career includes various roles focused on both consumer and Healthcare Professional (HCP) marketing, primarily within the cardiovascular sector. His diverse experience in marketing and sales has contributed to his deep understanding of the healthcare market and strategic marketing initiatives.
Educational Background
Roberto Michelassi earned his MBA in Marketing & General Management from The University of Chicago Booth School of Business, where he studied from 2008 to 2010. Before that, he earned a Bachelor's degree in Social Anthropology from Harvard University, where he studied from 2002 to 2006. His academic background has provided him with a strong foundation in both business management and the social sciences.
Transition from Fashion to Pharmaceuticals
Roberto Michelassi began his career in the fashion industry as an Account Executive at Liz Claiborne, where he worked from 2006 to 2008. He later transitioned to the pharmaceutical sector, leveraging his skills in sales and marketing to advance within Bristol Myers Squibb. This career shift highlights his adaptability and capability to transfer his expertise across different industries.