Rodrigo De Paula, MD
About Rodrigo De Paula, MD
Rodrigo De Paula, MD, is the Head of Marketing - Oncology at Bristol Myers Squibb in São Paulo, Brazil, with 14 years of experience in marketing and sales roles within the pharmaceutical industry.
Current Role at Bristol Myers Squibb
Rodrigo De Paula, MD, currently holds the position of Head of Marketing - Oncology at Bristol Myers Squibb in São Paulo, Brazil. In this role, he leads the marketing strategy for four core oncology brands: Thoracic, Upper GI, Melanoma, and Genitourinary. His work involves overseeing marketing initiatives aimed at promoting these oncology therapeutic areas.
Past Roles in Oncology Marketing and Sales
Previously, Rodrigo De Paula served as Head of Sales - Oncology at Bristol Myers Squibb, a position he held from 2018 to 2021 in São Paulo, Brazil. He also worked as Global Project Lead - Oncology Biomarker at the same company in Princeton, New Jersey, from 2017 to 2018. Earlier, he was engaged as Business Unit Manager (Marketing & Sales) - Hematology from 2015 to 2017 and as Latam Marketing Director - Oncology at Pfizer in 2015 in São Paulo, Brazil.
Experience in Pharmaceutical Marketing
Rodrigo De Paula has accumulated 14 years of experience in marketing and sales roles within the pharmaceutical industry. His extensive background includes roles such as Senior Marketing Manager - Oncology at Pfizer from 2011 to 2015 and Strategy Manager - Market Access at the same company from 2010 to 2011. He began his career trajectory as a Medical Manager Trainee at Pfizer from 2008 to 2010.
Early Career and Consultancy Experience
Before his extensive roles in the pharmaceutical sector, Rodrigo De Paula worked as a Consultant at Deloitte from 2007 to 2008 in São Paulo, Brazil. He also served as a Resident Medical Doctor at PROAHSA from 2006 to 2008 and as a Lieutenant Medical Doctor at Força Aérea Brasileira (Brazilian Air Force) from 2004 to 2005.
Educational Background
Rodrigo De Paula holds a Doctor of Medicine (MD) degree from Faculdade de Ciências Médicas de Santos, where he studied from 1998 to 2003. He pursued an MBA in Healthcare Management from FGV - Fundação Getulio Vargas from 2005 to 2007. Additionally, he completed his medical residency in Healthcare Management at Universidade de São Paulo from 2006 to 2008 and attained a specialization in Pharmaceutical Medicine from Universidade Federal de São Paulo in 2009.