Roger Griswold
About Roger Griswold
Roger Griswold is the Associate Director of Innovation & Portfolio Marketing at Bristol Myers Squibb, with extensive experience in managed care, market access, and population health initiatives.
Company
Roger Griswold is an Associate Director, Innovation & Portfolio Marketing at Bristol Myers Squibb. The company is headquartered in Princeton, New Jersey, United States. Bristol Myers Squibb is known for its focus on developing innovative medicines and specializes in areas such as oncology, immunology, and cardiovascular health.
Title
Roger Griswold serves as the Associate Director, Innovation & Portfolio Marketing at Bristol Myers Squibb. His role includes developing tools and resources aligned to BMS brand and customer strategies, supporting product access, and enhancing customer engagement.
Education and Expertise
Roger Griswold holds a Master of Business Administration (M.B.A.) from Mount St. Joseph University, where he studied Business Administration and Management from 2015 to 2017. Prior to that, he earned a Bachelor of Science (B.S.) in Business Administration, Management, and Operations from Indiana University Bloomington, where he studied from 1983 to 1987. His expertise includes managed care, market access, and population health initiatives, with strong skills in business strategy, account planning, and stakeholder engagement.
Professional Background
Roger Griswold has an extensive background in the pharmaceutical and healthcare industries. Previous roles include Regional Account Executive at Bristol Myers Squibb (2015-2021) and Medical Account Executive-Health Systems at Merck (2008-2015). He also served as Cardiovascular Specialty Business Manager in the Mid-Atlantic Region for Merck (2001-2008). His early career includes roles at UnitedHealth Group, where he was Director of Sales and Account Management (1995-2001) and Senior Sales Account Executive (1992-1995). Additionally, he worked as an Employee Benefits Manager at Lincoln Financial Group from 1987 to 1992 in Tennessee.
Special Projects and Initiatives
At Bristol Myers Squibb, Roger Griswold has played a significant role in developing strategies to engage key and emerging channels and segments impacting product access. He has generated targeted resources to overcome channel-specific access barriers and excelled in leading cross-functional account teams. His work includes guiding population health initiatives from inception through execution and engaging Integrated Health System C-Suite business and clinical leadership.