Romain Casanova
About Romain Casanova
Romain Casanova is the Marketing Lead for ORL, Glioblastome, and Hematology at Bristol-Myers Squibb in France, with over 17 years of experience in the pharmaceutical industry.
Title and Current Roles
Romain Casanova currently serves as the Marketing Lead for ORL, Glioblastome, and Hematology at Bristol-Myers Squibb in France. Additionally, he holds the position of Associate Marketing Director Hematology for the same company. Since November 2016, he has been leading marketing efforts in these therapeutic areas.
Professional Background
Romain Casanova has a significant tenure at Bristol-Myers Squibb, covering various roles with increasing responsibility. His positions have ranged from Senior Market Research in Oncology-Hematology to Senior Brand Manager in Psychiatry France, and Associate Director Commercialization Immuno-Oncology Europe. These roles highlight his expertise in market research, brand management, and commercialization.
Educational Background
Romain Casanova studied at Aix-Marseille University, where he completed his pharmacy education at the Faculté de Pharmacie from 1999 to 2004. Prior to that, he attended Collège Roustan from 1992 to 1995. His pharmacy background complements his extensive experience in pharmaceutical marketing and market research roles.
Experience in Market Research and Brand Management
With over 17 years in the pharmaceutical industry, primarily at Bristol-Myers Squibb, Romain Casanova has garnered extensive experience in market research and brand management. His contributions have spanned multiple therapeutic areas, including Oncology, Hematology, Psychiatry, Rheumatology, Pain, and HIV. This diverse experience underlines his strategic approach and adaptability in the pharmaceutical sector.