Rorik Van Welij
About Rorik Van Welij
Rorik Van Welij is the Worldwide Omni Channel Capability Lead at Bristol Myers Squibb and the Owner of Zeit 1984 GmbH, with over 15 years of experience in strategy and digital marketing.
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Rorik Van Welij serves as the Worldwide Omni-channel Capability Lead at Bristol Myers Squibb and the Owner of Zeit 1984 GmbH in Switzerland.
Current Positions at Bristol Myers Squibb and Zeit 1984 GmbH
Rorik Van Welij is currently the Worldwide Omni-channel Capability Lead at Bristol Myers Squibb, based in Zug, Switzerland. Additionally, he is the Owner of Zeit 1984 GmbH, also in Switzerland. His work spans across global, regional, and market levels to co-create innovative, integrated customer engagement strategies.
Experience in Strategy and Digital Marketing
With over 15 years of experience, Rorik Van Welij is highly experienced in Strategy and Digital Marketing. His work has consistently aimed at improving patient lives through innovative approaches in the biotechnology and pharmaceutical industry. He focuses on leveraging new technology and creating thoughtful change strategies to meet unmet or unknown needs in the market.
Focus on Innovation and Integrated Customer Engagement
Rorik Van Welij is dedicated to driving innovation and integrated customer engagement. He emphasizes the development of state-of-the-art capabilities that empower and connect patients, providers, and payers. By utilizing deep insights from patients and healthcare providers, he formulates strategies that have a tangible impact in the biotechnology and pharmaceutical sectors.
Background in Digital Transformation and Strategy
Rorik Van Welij has a solid background in multi-channel and omni-channel marketing, digital marketing, digital transformation, innovation, and digital strategy. His expertise enables him to create impactful strategies that are deeply rooted in patient and healthcare provider insights, aiming for real-world results rather than relying on buzzwords.