Roshni Shah, MBA
About Roshni Shah, MBA
Roshni Shah, MBA, is the Associate Director of Strategy & Operations at Bristol Myers Squibb, with a background in digital marketing and project management. She has received the 'Excellence in Strategy' award and has published work on digital marketing in pharmaceuticals.
Title and Current Role
Roshni Shah serves as the Associate Director of Strategy & Operations at Bristol Myers Squibb. In this role, she is responsible for driving strategic initiatives and operational improvements within the company.
Professional Experience
Roshni Shah's career includes significant roles across various organizations. She was a Digital Marketing Manager at Bristol Myers Squibb from 2018 to 2020. Prior to that, she worked at Vaniam Group as an Account Lead from 2016 to 2018. Her experience also includes a tenure as Associate Director of Project Management at The Lynx Group in 2015-2016. She served as Senior Account Manager at Millennium Communications Group from 2012 to 2014 and as Client Services Manager at QuantiaMD in 2011-2012. Additionally, she had internships at Cordis and Bristol-Myers Squibb, and she worked as a Digital Media Associate at The New York Times from 2008 to 2009.
Educational Background
Roshni Shah earned her MBA with a focus on Marketing & Supply Chain Management from Rutgers University - Newark from 2009 to 2011. She also holds a Bachelor of Science (BS) in Marketing from Rutgers, The State University of New Jersey-New Brunswick.
Key Achievements
Roshni Shah led a cross-functional team to implement a new digital marketing strategy at Bristol Myers Squibb, which resulted in a 15% increase in online engagement. She received the 'Excellence in Strategy' award in 2021 for her outstanding contributions to the company's strategic initiatives. In 2022, she published an article on 'The Future of Digital Marketing in Pharmaceuticals' in a leading industry journal.
Industry Contributions
Roshni Shah has made significant contributions to the pharmaceutical marketing industry. She regularly mentors junior employees at Bristol Myers Squibb through the company's leadership development program. In 2021, she presented a keynote speech on 'Innovative Strategies in Pharmaceutical Marketing' at the Pharma Marketing Summit.