Sabine De Beuf
About Sabine De Beuf
Sabine De Beuf is the Head of Corporate Communications, Public Affairs, and Patient Advocacy at BMS Benelux, currently working at Bristol-Myers Squibb in New Jersey. She has extensive experience in marketing and communications, having worked at Thermo Fisher Scientific, Xircom, Hyperion Software, Exact, and Tempo Belgium.
Title and Role at Bristol-Myers Squibb
Sabine De Beuf currently serves as the Head of Corporate Communications, Public Affairs, and Patient Advocacy at Bristol-Myers Squibb (BMS) Benelux. Based in New Jersey, United States, she oversees corporate communications initiatives, public affairs strategies, and patient advocacy programs. Her role encompasses extensive experience in crisis and issues management, stakeholder engagement, and leading advocacy groups to support sustainable cancer care.
Career at Thermo Fisher Scientific
Before joining BMS Benelux, Sabine De Beuf accumulated significant experience at Thermo Fisher Scientific. From 2011 to 2015, she served as a Senior Channel Marketing Manager for Biosciences. Prior to this, she was the Senior European Marketing Communications Manager for Biosciences from 2001 to 2012. Both roles were based in Waltham, Massachusetts, United States, where she honed her expertise in marketing communications and stakeholder management.
Previous Professional Experience
Sabine De Beuf's career includes notable positions at various prominent organizations. She worked as the OEM Marketing and Sales Coordinator at Xircom from 2000 to 2001. Before that, she was the Marketing Communications Manager at Hyperion Software from 1997 to 1999. Her career began at Exact as a Marketing Coordinator in the Netherlands from 1996 to 1997 and as a Marketing Assistant at Tempo Belgium from 1994 to 1995.
Educational Background
Sabine De Beuf has a diverse educational background in communications and psychology. She attained her Bachelor's degree in Communications from Arteveldehogeschool, where she studied from 1989 to 1991. She furthered her education at Ghent University, studying psychology from 1991 to 1993. Her academic achievements laid a strong foundation for her successful communications and marketing career.
Leadership and Initiatives at BMS Benelux
At BMS Benelux, Sabine De Beuf plays a critical role in leading corporate social responsibility (CSR) initiatives, crisis and issues management, and event management. She also leads patient advocacy groups to ensure the amplification of patient voices and the progression towards sustainable cancer care. Additionally, she is involved in people management and coaching, providing guidance to foster a collaborative work environment.