Salvador Lazcano
About Salvador Lazcano
Salvador Lazcano is the Omni-Channel Experience Strategy & Planning Lead for US Hematology at Bristol Myers Squibb, with extensive experience in marketing and business management across various companies and regions.
Current Role at Bristol Myers Squibb
Salvador Lazcano is currently serving as the Omni-Channel Experience Strategy & Planning Lead for US Hematology at Bristol Myers Squibb based in Summit, New Jersey. His role involves leading the matrix teams in engagement planning, content and channel strategy, digital execution, measurement, and optimization, specifically focusing on the US CAR-T Cell Therapy Franchise for patients.
Previous Experience at Ascensia Diabetes Care
Salvador Lazcano has held several key positions at Ascensia Diabetes Care. From 2020 to 2021, he worked as Marketing and Business Manager for the Latam Region in New Jersey. Prior to that role, he was the Marketing and Trade Associate for the Latam Region from 2018 to 2020. Additionally, Lazcano served as Interim Marketing Manager from 2016 to 2018, operating out of Mexico City.
Career at Bayer Pharmaceuticals
Prior to his tenure at Ascensia Diabetes Care, Salvador Lazcano worked at Bayer Pharmaceuticals as Interim Marketing Manager for Mexico from 2015 to 2016. His responsibilities included managing marketing strategies and initiatives for the region during his 8-month tenure.
Experience with Procter & Gamble
Salvador Lazcano has diverse experience in marketing roles at Procter & Gamble. He served as Senior Assistant Brand Manager – In-Store from 2013 to 2015 in Mexico. Before that, he worked in Influencer Marketing and Brand Communications from 2012 to 2013, tasked with handling brand communications and engagements during his 11-month tenure.
Educational Background
Salvador Lazcano studied Business at La Trobe University through an exchange program in 2011. He also attended Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM), where he concentrated in Marketing and completed a Bachelor’s degree in Financial Management from 2008 to 2013.