Seda S.
About Seda S.
Seda S. is the US Eliquis Professional and Hospital / IDN Marketing Team Lead at Bristol Myers Squibb in Princeton Pike, New Jersey, with extensive experience in marketing and brand management across various companies and regions.
Current Role at Bristol Myers Squibb
Seda S. is currently employed as the US Eliquis Professional and Hospital / IDN Marketing Team Lead at Bristol Myers Squibb. Based in Princeton Pike, New Jersey, she leads marketing strategies for Eliquis, a medication primarily used to prevent blood clots. This role involves coordinating with various healthcare professionals and institutions to enhance the market presence of Eliquis.
Previous Roles at Bristol Myers Squibb
Prior to her current role, Seda S. served as the US Eliquis Consumer Marketing Team Lead from 2018 to 2021. In this capacity, she focused on consumer engagement strategies for the Eliquis brand. Before that, she was the US Eliquis Consumer Marketing Strategy Lead from 2016 to 2017, where she developed strategic marketing initiatives aimed at consumer markets.
Experience at Procter & Gamble
Seda S. has extensive experience at Procter & Gamble. She worked as the Global Oral-B Power Brush Heads and Accessories Innovation Lead from 2014 to 2016 in Geneva, Switzerland. Additionally, she was the EMEA Oral-B Power Marketing Initiative Design Lead from 2013 to 2016, managing marketing strategies across Europe, the Middle East, and Africa. She also held roles such as Turkey Oral Care Portfolio Lead and Turkey Oral-B Brand Lead, focusing on market strategies in Turkey.
Educational Background
Seda S. holds two advanced degrees from the Middlebury Institute of International Studies at Monterey: a Master of Business Administration (M.B.A) in International Business Management, and a Master of Arts (M.A.) in International Development. She also earned a Certificate in International Business from Georgetown University, a Bachelor of Arts (B.A.) in Liberal Arts from Middlebury College, and a High School Diploma in Mathematics and Turkish Language and Literature from Robert College.
Early Career and Internships
Early in her career, Seda S. gained diverse experience through several roles and internships. She served as an MBA Associate / Product Marketing Manager at CIBT in Washington D.C. in 2009 and interned as a Consumer Marketing Intern at The Washington Post in 2008. She also worked as a Development Associate at Studio Theatre and as a Research Assistant at the Pretrial Justice Institute. Additionally, she gained theater direction experience as a Directing Intern at Tiyatro Oyunevi in Istanbul, Turkey, in 2004.