Seda S.
About Seda S.
Seda S. is the US Eliquis Professional (Retail & Institution) Marketing Team Lead at Bristol Myers Squibb, with extensive experience in global marketing and product innovation.
Company
Seda S. is currently working at Bristol Myers Squibb as the US Eliquis Professional (Retail & Institution) Marketing Team Lead. The company is located in Princeton Pike, New Jersey, a prominent hub for innovative pharmaceutical development.
Title
Seda S. holds the position of US Eliquis Professional (Retail & Institution) Marketing Team Lead at Bristol Myers Squibb. In this role, she is responsible for overseeing marketing strategies and initiatives related to Eliquis in both retail and institutional settings.
Education and Expertise
Seda S. has an extensive educational background. She earned a Master of Business Administration (M.B.A) in International Business Management and a Master of Arts (M.A) in International Development from the Middlebury Institute of International Studies at Monterey. Additionally, she holds a Bachelor of Arts (B.A) in Liberal Arts from Middlebury College, a Certificate in International Business from Georgetown University, and a High School Diploma from Robert College where she studied Mathematics and Turkish Language and Literature.
Professional Career
Seda S. has a diverse professional history. She was the GLOBAL Oral-B Power Brush Heads and Accessories Upstream Innovation Lead at Procter & Gamble in Geneva, Switzerland from 2010 to 2016. Prior to that, she worked as an MBA Associate / Product Marketing Manager at CIBT in the Washington D.C. Metro Area for 6 months in 2009. She also held positions such as Consumer Marketing Intern at The Washington Post, Development Internship at KAGİDER Women Entrepreneurs Association of Turkey, Development Associate at Studio Theatre, and Research Assistant at Pretrial Justice Institute. Additionally, she had a Directing Internship at Tiyatro Oyunevi in Istanbul.
Certifications and Skills
Seda S. is a Professional Certified Marketer by the American Marketing Association. She has extensive experience in managing marketing campaigns across various global markets including the US, Europe, Middle East, and Africa. Her areas of expertise include upstream product innovation, strategic and tactical planning, market research, consumer insights, performance metrics, analytics, branding, pricing, promotion, media strategy, and talent development. She has a proven track record in reversing market share loss and addressing competitive challenges, along with P&L accountability and ownership.