Shelley Ritchie
About Shelley Ritchie
Shelley Ritchie is the Associate Director of ORENCIA US Health Care Provider Marketing at Bristol-Myers Squibb in Princeton, NJ, with extensive experience in various managerial roles within the company.
Current Role at Bristol-Myers Squibb
Shelley Ritchie currently serves as the Associate Director of ORENCIA US Health Care Provider Marketing at Bristol-Myers Squibb in Princeton, NJ. She plays a key role in overseeing marketing strategies and initiatives for ORENCIA, a medication used to treat autoimmune diseases.
Previous Positions at Bristol-Myers Squibb
Shelley Ritchie has held several notable positions at Bristol-Myers Squibb. From 2012 to 2017, she served as the Senior District Business Manager in the Virology division. Prior to this, she was the Correctional Account Manager for the Virology and Solid Organ Transplant Division from 2010 to 2012. From 2008 to 2010, she held the position of District Business Manager in the Neuroscience Division. Her other roles include Senior Product Manager for ABILIFY, EMSAM, PLAVIX, AVAPRO/AVALIDE, and she began as a Territory Business Manager in CV/Metabolic Sales from 1996 to 1998.
Educational Background
Shelley Ritchie earned her Master of Business Administration (MBA) from the University at Buffalo. She also holds a Bachelor of Arts (BA) in Elementary Education and Teaching from the University of Charleston. This blend of business acumen and educational training has contributed to her effective leadership in the healthcare marketing field.
Strategic Leadership and Initiatives
Throughout her career, Shelley Ritchie has demonstrated significant leadership and strategic capabilities. She has served on the Executive Advisory Board for the Vice President of Sales and led the formation of national speaker and physician advisory boards. Her efforts in forming joint ventures with other pharmaceutical companies and supporting agencies have been pivotal. Additionally, she developed direct reports into members of the Sales Leadership Society and played a key role in hiring and mentoring the Rookie of the Year for two consecutive years.
Pioneering Contributions
Shelley Ritchie has been a pioneer in the pharmaceutical industry, particularly in marketing and product launches. She has led new advertising standards and was a matrix leader for multiple product and indication launches. Her work has also involved forming and cultivating relationships with key thought leaders in the industry, significantly impacting the way healthcare information is communicated and marketed.