Shigeto M.
About Shigeto M.
Shigeto M. is the Head of Omni-channel Marketing at Bristol Myers Squibb, with extensive experience in digital marketing, leadership roles, and international work across various industries.
Title
Shigeto M. is the Head of Omni-channel Marketing at Bristol Myers Squibb. His role involves overseeing a comprehensive strategy that integrates various marketing channels to deliver a cohesive customer experience.
Current Role at Bristol Myers Squibb
Currently, Shigeto M. leads the Omni-channel marketing efforts at Bristol Myers Squibb. He focuses on enhancing the customer journey by integrating digital, traditional, and emerging marketing channels into a unified approach. His extensive experience aids in maximizing customer engagement and operational efficiency across different platforms.
Previous Experience in Digital Marketing
Before his current role, Shigeto M. served as the Head of Digital Marketing at Bristol Myers Squibb from 2019 to 2022. During this period, he was responsible for developing and implementing digital strategies to strengthen the company's online presence in Tokyo. His initiatives were integral to the company's digital transformation and marketing success.
Leadership Roles in Multiple Industries
Shigeto M. has held leadership positions across a range of industries, including pharmaceuticals, insurance, consulting, and technology. Notably, he was the Director at MetLife from 2017 to 2019 and a Manager at KPMG consulting from 2016 to 2017. His diverse background equips him with a unique perspective and broad expertise.
International Work Experience
Shigeto M. has substantial international work experience, having held positions in both Japan and Singapore. He served as the Managing Director at Cyber Secure Asia in Singapore from 2014 to 2016, where he oversaw operations and strategy. Additionally, his roles in Japan include senior positions at companies like Cybertrust, Verizon, and Dell.
Education and Expertise
Shigeto M. has a strong academic background, with a Global EMBA in Business Administration and Management from INSEAD (2022-2024) and a Master of Arts from Victoria University (2002-2004). He also studied at Waseda University from 1997 to 2001. His educational achievements complement his extensive professional experience in marketing and business management.