Soledad Mayoral Palau
About Soledad Mayoral Palau
Soledad Mayoral Palau is the Communication Manager at Bristol-Myers Squibb in Madrid, Spain, with a background in journalism and digital marketing.
Current Role at Bristol-Myers Squibb
Soledad Mayoral Palau is currently serving as the Communication Manager at Bristol-Myers Squibb in Madrid and surrounding areas. In this role, she is responsible for managing external communications for all the company's products and corporate projects across various therapeutic fields. Additionally, she handles crisis management, maintains relationships with patient associations, and oversees internal communications.
Previous Experience at El Mundo Newspaper
Before her tenure at Bristol-Myers Squibb, Soledad Mayoral Palau worked as an Editor at El Mundo Newspaper. She was part of the team from 1990 to 2000, accumulating a decade of experience in the media industry within the Madrid Area, Spain.
Educational Background in Journalism and Digital Marketing
Soledad Mayoral Palau holds a Bachelor's Degree in Information Sciences from the Complutense University of Madrid, completed between 1981 and 1986. She further specialized in Journalism by achieving a Master's degree from El País newspaper in 1988-1989. Transitioning her focus to the digital realm, she graduated in Digital Marketing and Social Networks from Inesdi Digital Business School in 2012-2013 and earned a Specialization in Electronic Commerce from ICEMD in 2001-2002.
Awards and Recognitions
Soledad Mayoral Palau has been recognized for her impactful work in communication and public engagement. She received the Golden Sun of the Ibero American Festival of Advertising Communication for the campaign '700 lives disappearing each year in Spain'. Additionally, she was awarded the Silver Sun for the HIV campaign 'Guille: one Day, one word; 18 days, a story'. Her development of the game application HIV Quiz garnered the award for Best Idea of Health 2014, organized by Diario Médico.
Projects and Initiatives
Among her notable contributions, Soledad Mayoral Palau developed the HIV Quiz game application, which was recognized as the Best Idea of Health 2014 by Diario Médico. Her leadership in communication strategies at Bristol-Myers Squibb includes overseeing crisis management and enhancing relations with patient associations.