Stacy Trent
About Stacy Trent
Stacy Trent is the Senior Director of Engagement Data and Campaign Management at Bristol Myers Squibb, with extensive experience in analytics, marketing, and data management across various industries.
Title at Bristol Myers Squibb
Stacy Trent holds the position of Senior Director, Engagement Data and Campaign Management at Bristol Myers Squibb. In this role, she oversees initiatives related to engagement data and campaign management, leveraging her extensive background in analytics and omni-channel marketing.
Company
Stacy Trent is currently employed at Bristol Myers Squibb. She previously served as Director, Global Omni-Channel Experience, Engagement Data and Campaign Management from 2017 to 2023. In total, she has been with the company for over six years, contributing significantly to its engagement and data strategies.
Previous Roles and Experience
Before her current role, Stacy Trent held several positions in different organizations. At CDMiConnect, now known as Patients & Purpose, she was the VP, Director of Analytics from 2015 to 2017 and VP, Group Supervisor, Analytics from 2010 to 2017. Stacy also worked at Epsilon for Sanofi Aventis as a PRM Database Account Manager from 2008 to 2010, and at MRM Princeton as CRM Infrastructure Director from 2006 to 2008. Earlier in her career, she gained experience as a Marketing Manager at i3, an Account Director at W.B. Doner, a Marketing Specialist at Verizon, a Senior Project Manager at Rapp Collins, and as Manager of Direct Response Services at Draft Worldwide.
Education and Expertise
Stacy Trent has a solid educational foundation with a Bachelor of Science in Business Administration and Marketing from Wagner College, obtained between 1990 and 1994. She has further augmented her expertise with a Full Stack Web Development Certificate from Rutgers Coding Bootcamp, completed in 2017, and a Power MBA obtained in 2021. These qualifications have equipped her with a diverse skill set, enhancing her capabilities in data-driven marketing and campaign management.
Skills and Achievements
Stacy Trent has hands-on experience launching AI-driven 'Next Best Action' programs for various brands and markets. She excels in using data to drive operational excellence and has a keen ability to manage and optimize the use of commercial data, reporting, and consents. Additionally, Stacy is skilled at identifying and onboarding new tools and platforms to drive global standardization and increase speed to market. These competencies underline her pivotal role in enhancing data and campaign management strategies at a global level.