Swasti Bal
About Swasti Bal
Swasti Bal is the Senior Director of Marketing for Multiple Myeloma at Bristol-Myers Squibb and Celgene, with over 20 years of experience in the pharmaceutical and healthcare industry.
Title and Current Role
Swasti Bal is the Senior Director of Marketing Multiple Myeloma at Bristol-Myers Squibb, based in Summit, New Jersey. Additionally, Swasti holds the role of Senior Director Multiple Myeloma at Celgene, also located in Summit, New Jersey.
Professional Experience and Background
With a career spanning over 20 years in the pharmaceutical and healthcare industry, Swasti Bal has held various strategic roles. Swasti's background includes market access, brand marketing, account management, and product portfolio management across multiple geographies including the United States and India.
Previous Roles and Responsibilities
Swasti Bal has a robust resume of previous roles. At Celgene, Swasti worked as Director of Brand Marketing for Multiple Myeloma from 2018 to 2019. Prior to that, Swasti spent three years at Novartis as the Strategic Market Access Lead for the Hematology Franchise and two years as Associate Director of Oncology Market Access. Other notable roles include Director of Account Management at Verisk Health from 2012 to 2013, and Director of Client Performance at Bupa from 2007 to 2011.
Educational Background
Swasti Bal holds a Master's in Business Administration from ICFAI Business School, completed between 1997 and 1999. Swasti also earned a Bachelor's degree in Pharmacy from the University of Mysore, graduating in 1996 after four years of study.
Expertise in Oncology and Hematology
Swasti Bal has amassed extensive experience in market access and brand marketing within the oncology and hematology sectors. A key role played by Swasti was in strategic market access for the Hematology Franchise at Novartis, underlining a strong capability in navigating market complexities and enhancing product accessibility in these specialized fields.