Szu Chi "Viv" Chen
About Szu Chi "Viv" Chen
Szu Chi 'Viv' Chen is the Business Insights & Analytics Manager for Commercial Strategy & Operations at Bristol-Myers Squibb in Taipei City, Taiwan, with a diverse background in marketing intelligence and business analysis.
Company
Currently working at Bristol-Myers Squibb as the Business Insights & Analytics Manager, Commercial Strategy & Operations in Taipei City, Taiwan. The company is recognized for its significant contributions to the biopharmaceutical industry, focusing on innovative medicines for serious diseases.
Title
Szu Chi "Viv" Chen holds the title of Business Insights & Analytics Manager within the Commercial Strategy & Operations department. In this role, she manages the creation and design of patient models and patient trackers across three business units, coordinating with marketing and finance teams to enhance business insights and analytical capabilities.
Education and Expertise
Viv Chen studied at Carnegie Mellon University - Tepper School of Business, earning a Master of Business Administration (M.B.A.) with a focus on Strategy and Marketing from 2016 to 2018. She also achieved a Certificate in Korean Language Regular Program from Korea University from 2009 to 2010, and a Certificate in International Business Administration from International Trade Institute, TAITRA between 2008 and 2010. These academic experiences have refined her expertise in strategic planning, market insights, and international business administration.
Background
Viv Chen's professional journey includes diverse roles across different industries. She worked at Phillips as a Marketing Intelligence/Financial Analyst and Marketing Intelligence Intern in the Greater Pittsburgh Area. Prior to that, she was a Business Technology Analyst at DIGITIMES Inc. in Taipei. Her career also includes roles as an Assistant Business Manager at Samsung Electronics and Product Marketing Specialist at Gamania Digital Entertainment, both in Taiwan. Her varied experience has endowed her with comprehensive skills in business analytics, market intelligence, and strategic operations.
Achievements
Throughout her career, Viv Chen has demonstrated consistent success in various capacities. At Bristol-Myers Squibb, she was instrumental in establishing core analytical and data capabilities for the Business Insights & Analytics team. She played a crucial role in market research, assessing marketplace dynamics, and providing unbiased insights on market and brand performances. Collaboration across cross-functional teams enabled her to support budget planning and manage senior management's ad hoc analytics requests efficiently.