Thaina Echaud
About Thaina Echaud
Thaina Echaud is a Digital Marketing Manager at Bristol Myers Squibb in Zug, Switzerland, with a background in digital marketing and project management within the FMCG industry.
Company
Thaina Echaud is currently employed at Bristol Myers Squibb, a global biopharmaceutical company. She serves as the Digital Marketing Manager in Zug, Switzerland, having started her role in August 2020. Bristol Myers Squibb is known for its emphasis on discovering, developing, and delivering innovative medicines. As part of the team, Thaina contributes to the company's digital marketing efforts, bringing her experience and expertise to enhance their market presence.
Title
Thaina Echaud holds the title of Digital Marketing Manager. In her role, she oversees various aspects of digital marketing initiatives, managing campaigns, and strategies to align with the company’s goals. Her responsibilities include leveraging new trends and technologies to drive creative marketing strategies that effectively engage the target audience.
Background
Thaina Echaud possesses a comprehensive background in digital marketing and project management within the FMCG industry. She has gained significant experience through her previous roles, including Digital Marketing Specialist-Snacks EMEA at Kellogg Company, Regional Process Leader-Beauty Care at Procter & Gamble, and appearances in luxury marketing and hospitality sectors. Thaina’s diverse background equips her with the skills necessary to manage end-to-end projects efficiently, excel under pressure, and collaborate effectively with team members.
Education and Expertise
Thaina Echaud’s educational journey began at Gymnase Auguste Piccard, where she studied Spanish and History and achieved her Maturité Fédérale Suisse. She then attended the Glion Institute of Higher Education, earning a Bachelor of Arts (Honours) in Hospitality Management and Marketing with merit. Her academic background in hospitality management and marketing, combined with her hands-on experience, drives her creative approach to digital marketing. She is passionate about new trends and technologies, which she continuously integrates into her professional endeavors.
Professional Experience
Thaina Echaud's extensive professional experience includes six years at Kellogg Company as the Digital Marketing Specialist-Snacks EMEA, followed by a year at Procter & Gamble as Regional Process Leader-Beauty Care. She also worked as a Luxury Marketing Trainee at MCF Consultoria e Conhecimento in Sao Paulo, Brazil, and interned at The Ritz-Carlton Hotel Company LLC in Barcelona, Spain. These roles have provided her with a well-rounded skill set and deep understanding of various market segments and strategies.