Tom Greene
About Tom Greene
Tom Greene is the Marketing Solutions Manager at Bristol-Myers Squibb and President of Elite Data Inc, with extensive experience in strategic and database marketing.
Professional Experience
Tom Greene is currently the Marketing Solutions Manager at Bristol-Myers Squibb in Plainsboro, NJ. He is also the President at Elite Data Inc. His previous positions include Director Customer Marketing at Elsevier, Vice President Product Management and Development at Frandata Inc, and Senior Director at Equifax. He also worked at Experian Marketing Services in various capacities, including Director Database Marketing and Manager. Additionally, he served as Director of Database Marketing and Director Database Management & Development at Dun & Bradstreet.
Educational Background
Tom Greene attended Saint John's University, where he obtained a Bachelor of Arts in Political Science from 1973 to 1977. Before that, he completed his high school education at Monsignor Farrell HS. His academic background laid the foundation for his extensive career in strategic marketing and management.
Expertise and Specializations
Tom specializes in various areas of marketing, including strategic marketing, direct marketing, database marketing, team development, account management, and sales. He has developed and executed marketing plans that integrate market intelligence and research planning for both immediate and future strategies. Additionally, he partners with executive management to develop strategies for marketing teams to identify new approaches and techniques.
Roles and Responsibilities
In his current roles, Tom oversees all campaigns and promotions to ensure the desired results within budgeted plans that are consistent with brand and image. He directs the development of customer loyalty and retention programs through customer communications and retention strategies. These responsibilities highlight his capability to maintain productive and strategic marketing efforts.